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"Limited Edition" Costumes Help Quancheng Mall

2011/8/5 8:45:00 69

Mu Han

At the end of the season, the stores were discounted, and some new brands of autumn clothes emerged in Quancheng.

Recently, reporters in Ji'nan market visit found that many two or three line clothing brands have launched "limited edition" costumes to help.

It is understood that in order to prevent collision shirts, more and more consumers want to be able to regard "limited edition" as their unique personalized choice.

Businesses are also using this business opportunity to launch "limited edition" costumes.

Suddenly there was a "Limited wind" in the provincial capital.

But are these so-called "limited edition editions" really limited, or are they using the limited amount of Dongfeng manufacturing to sell gimmicks? Will consumers in Ji'nan buy it?

In Ginza shopping plaza, a clothing brand counters, reporters encountered

Choose

Ms. Liu, who told reporters that she was in the middle of a new listing of the autumn dress, fashions and fashions and light and comfortable clothing, is the price that makes people feel hesitant.

According to the guide of the brand, this dress is the new "limited edition". There are only a few pieces in Ji'nan, so you don't have to worry about hitting others, so the price is slightly higher.

Reporters then visited several large stores in the provincial capital, and found that "limited edition" is no longer a big name, luxury patent. Many of the two or three line clothing brands, many of them launched "limited edition" costumes, most of which are single odd single items, attracting many consumers' eyeballs.

"Limited" affinity to people, development space is unlimited.

From precious clocks to jewels, from

Big Costume

To cosmetics, "limited edition" goods for the civilian population, we can encounter and cannot be asked.

Today, the "limited edition" has jumped out of the ranks of luxury goods and luxury goods, and has begun to enter the civilian family, becoming the darling of many civilian brands.

Ginza shopping mall Levi s shopper told reporters that "limited edition" clothing represents a rare quantity, brand value, unique design and some commemorative significance.

Under the promotion of the "limited edition" benefits, the limited number of goods launched by the "limited" banner is also increasing. "Limited edition" has become the killer of many brands, and has also become an effective strategy for businesses to cultivate consumers.

Because of the development and design of "limited edition" for garment manufacturers

Marketing

Promotion has put forward higher requirements.

Therefore, some large clothing brands are strong in design and can launch more styles, so as to seize the psychology of consumers' attention to individuality and taste. The development space of "limited edition" is relatively large.

But some manufacturers do not have this kind of strength. Many times they are cheating sales under the pretext of limited quantity.

Therefore, consumers should not blindly believe in "limited edition" when choosing clothes, the key is to see if they are suitable for their dressing styles.

Pursuit of personality cards, shopping concept is more diverse

"Everyone wants to show their individuality and have their own uniqueness.

But the overwhelming copy makes us afraid that a single garment will erode the unique character and worry that it will be standardized like machine parts.

Various

commodity

As long as money is available, there is a possibility to repeat it with others.

Walking on the street is embarrassing to others' bump shirt 'and' shoe collision ', so I like the "limited edition" products very much, although expensive, but you can get your favorite things, and it's also worth it.

Fashion tattoo man told reporters.

Reporters learned that consumers such as Xiao Cheng are not in the minority, of which 80 percent of young people account for more than 70%.

When the popular trend is boring you, more and more people love and yearn for the distinctive clothing design. Everyone starts to pursue individuality and individuality. The "limited edition" has become the temptation that they can not resist. For this consumption demand, many brands have introduced the "limited edition" clothing at the right time.

The core value of "limited edition" is not product but its exclusive nature.