Ningbo Service Enterprises Take The Road Of Collective Development

"If the first suit and the first Zhongshan suit made by Hongbang tailors set off the first leap in Ningbo's clothing industry, and more than 20 Chinese famous brands and well-known trademarks emerged from Ningbo in the 1990s to the 10th clothing festival, is it the second leap, then should we determine to take the development mode of" three clothes and one city "and set off the third flight Jump At the recent high-level seminar on innovation and development of "famous clothing city - Ningbo", Zhou Xueming, deputy director of the Municipal Economic Commission and Secretary General of the Organizing Committee of the service fair, put forward this view, which aroused great interest from experts, scholars and enterprise representatives. "three services and one city", that is, to promote the clothing industry, clothing culture and clothing trade fair in Ningbo, with the goal of building a famous clothing city in China. This concept is also put forward for the first time in Ningbo. "It is difficult for a single brand to survive, and it is difficult to support an industry if it can survive." Zhou Xueming said that the future development of Ningbo clothing will be guided by the concept of "collective development". According to Zhou Xueming, in order to publicize the concept of "three services and one city" and expand the influence of the Expo, Ningbo launched the "Ningbo clothing and clothing Expo ten thousand miles trip" since June. It has experienced 20 national garment industry developed countries such as Qingdao, Wenzhou, Shenzhen, Guangzhou, Hangzhou, Nanjing and Shanghai in Bohai Bay, Yangtze River Delta and Pearl River Delta city. Around the requirements of the whole clothing industry chain, many professional activities have been added, including venture capital, scientific and technological achievements release, clothing trade, fashion and creative exhibition of new fabrics, senior talent recruitment, fashion static and dynamic display of fashion, brand exhibition, China Fashion Forum, Brand Summit Forum, business marketing mode discussion, supply chain network lecture, manufacturers and merchants' conference, etc 5 activities. Cultivate women's clothing brands play a cultural brand 13clothingculture is an obvious short board for Ningbo to become a famous clothing city Chen Liquan, deputy director of the development research center of the municipal government, believes that one of the important reasons is that the women's wear industry in Ningbo is obviously weaker than that of men's wear. At present, there are no less than 50 women's clothing brands in Ningbo, and the annual output of women's clothing accounts for about 30% of the total annual output of the city. However, there is a common phenomenon of "large enterprises and small brands". Chen Liquan believes that Ningbo is more regarded as a famous garment processing city, which needs to be strengthened in terms of clothing exchange, fashion release, guiding mature and stable clothing consumption and cultivating consumption culture. Zhou Anbang, deputy director of the city's textile and clothing industry office, said that Ningbo's clothing output accounts for about 12% of the country's total, but a problem that can't be ignored is that the capacity utilization rate of the city's clothing enterprises is only about one-third. The ability of Ningbo garment enterprises to undertake processing is huge, which provides conditions for some enterprises to "virtual operation". Lin Chongjian, vice president of the Municipal Academy of Social Sciences, believes that there are more than 4000 garment manufacturing enterprises in Ningbo, so it is not necessary to all engage in production. If conditions are ripe, they can try "virtual operation" and use their own processing and production bases as demonstration processing bases. A large number of processing businesses are integrated into other member enterprises through agreements, commissions and other forms. The advantage of this is that the core enterprises will become international famous brand enterprises, and the processing enterprises will be specialized and refined to become famous supporting roles. He believes that at present, there have been successful cases of virtual operation. Boyang in Ningbo and metsbawi in Wenzhou are all masters of virtual operation. Editor in charge: Yang Jing