Management Of Apparel Retail Business

The proportion of each category of a single store: according to the sales data of the past years, the proportion of shoes, clothing, equipment and sports life occupied in the composition of the sales volume of the store is analyzed, so as to determine the corresponding proportion of each category in the planned order amount; the proportion of each commodity category under each category; the proportion of each story, small category, style and color under each category.

1. the impact of seasonal change factors: in the peak season of consumption, commodity prices are rising, and commodity prices are low in the low consumption season, which has become the general law of commodity price fluctuations.

In addition, seasonal factors also play a key role in commodity price fluctuation, especially for clothing, so we should give full consideration to single store orders.

The influence of factors.

Generally speaking, we should place more orders and store more goods in the peak season.

Two

Impact: retail partners must take into account some of the promotional items prepared before the order is made, because the implementation of the promotion plan will promote sales to some extent, so the adequacy of the supply during the promotion period must be taken into consideration.

3. the impact of product life cycle (PLM) factors: the typical product life cycle can be generally divided into four stages: introduction, growth, maturity and decline.

In the introduction period, customers do not know about products, except for a few who pursue novelty.

Almost no one actually buys the product.

Therefore, at this stage, trial procurement can be carried out; the growth stage is the demand growth stage, and the demand and sales volume are rising rapidly. At this time, we should make a large stock of goods according to the actual demand of the shops; the mature market will tend to be saturated, and the sales growth rate will slow down until the competition is intensified.

4. the impact of liquidity turnover factors: the higher the turnover rate of liquidity, the more beneficial to enterprises.

For retail area, to achieve higher liquidity turnover rate, it is very important to reduce inventory. Therefore, retail partners are required to place orders according to the actual demand of stores in order to prevent backlog of stock, so as to improve the turnover rate of mobile assets.

Experts concluded that ordering is actually the ability of buyers through data analysis and experience value. The lack of any part will result in the backlog of goods or the loss of sales opportunities. Buyers must have the following basic qualities: market trend sensitivity; data analysis ability; understand the category, color and fashion trend of display merchandise; understand the importance of supporting and displaying related commodities; understand the relationship between appropriate inventory level and performance; and the ability of goods matching and integration.