Four Peugeot Stages Of Marketing

A company that does not value marketing will not be a good enterprise. A company that only values marketing will not be a good company either.

Modern marketing is undoubtedly the highlight of the development of modern enterprises, but if an enterprise merely pursues marketing in its development process, it is equivalent to pursuing the maximization of profit maximization.

The sale of modern enterprise products should go through four periods. These four periods are: selling products, selling credibility, selling brands and selling culture.

It must be excellent to go to the last stage.

First, sell products.

At the beginning of China's reform and opening up, the Chinese business community really bustled for a while. How many years poor Chinese faced with this nugget era was hard to maintain a gentlemanly manner.

Yesterday's scarce commodities filled the market overnight, which is an unprecedented boom.

Under that prosperity, too many businesses are selling their products recklessly to gain greater benefits.

The first generation of enterprises that were originally involved in peddling products had long been left behind.

At that time, a hungry baby, sucking the value of the market greedily, eventually failed to withstand the test of the market.

For a company or a product that has just gone to market, many operators think of how to sell large quantities of products and exchange large sums of money to solve their own deficits.

In their minds, money is most important and most impressive. Something else, such as reputation, quality and so on, is all behind.

The period of selling products is often the most exciting period. It is hard to imagine that the experience of losing heart is coming when we see our products go out in batches and a lot of money coming.

Many products and many enterprises were lost in victory at this stage.

This is mainly to see too much money, good products, good companies, always want to earn enough money to think about credibility and quality, and the result is that radish is fast and does not wash mud.

This is the fundamental reason for the failure of most products.

Two, selling credibility.

After the baptism of the market, the companies or products that can come out of the selling period are mostly sensible.

They are too early to realize that products must be recognized by the market if they want to be able to stay in the market forever. This recognition is credibility.

Now many enterprises, many products are talking about credibility, reputation to resist the temptation of money, and reputation is the foundation of enterprises.

Confucius said, "the people do not believe in it."

Meng Zi said, "sincerity is the way of heaven."

It's all about credibility.

In 2001, at the first China credibility forum, Sun Mengquan, chairman of the Shandong Lu Hua group, said on behalf of the entrepreneurs in the declaration of credibility: "credit is not only a moral norm, but also a market game rule, and a market access permit and a pass."

Wu Jinglian, a famous economist, said: "losing the chain of prestige pactions will break the market economy and will not work at all."

In consulting activities, I have found such a company, through a series of false reports, got the support of the government, and made huge loans.

After they get the loan, they use these funds to start another project. Sadly, the project has not started operation yet, and the enterprise is faced with the dilemma of bankruptcy.

In the course of the study, we found that the credibility of the company was rather poor.

There are four or five out of date companies who stay in the company every day.

A Luoyang merchant sighed, "I have never met such a company after so many years of work."

Their products were popular in the market because they were well publicised in a period of time. Unfortunately, they did not grasp the opportunity and their credibility went wrong.

First, there is a problem in the quality of the products, and then there is a problem with the credibility of the customers. Often the dealer loans have already been remitted, but the products are late.

Even some loans have been played out, but the business representatives have disappeared without a trace.

The result is that while developing the market and killing the market on its own, the business is basically paralyzed in less than two years.

The current market situation is that the larger the credibility of the larger enterprises, the smaller the credibility of small businesses.

This is also the main reason why consumers believe big companies believe in famous brands.

From the perspective of development, small businesses should pay more attention to credibility.

Three, sell brand.

China has entered the era of brand, and smart companies have begun to attach importance to brand and product brand.

Wenzhou people are the first group to wake up.

From the time of processing factory to the modern brand age, Wenzhou people can be said to be an inevitability of smart Wenzhou people.

With the development of market economy, the brand has come to ordinary people's homes, from household appliances to clothing, and now to daily life products, people's brand awareness is stronger and stronger.

At the same time, smart businesses began to brand building as a platform for enterprise development.

In the era of brand, the quality of products is not enough, and credibility is not enough.

The era of planned economy is basically an era of selling products, when the emperor's daughter did not worry about getting married.

The biggest characteristic of the brand age is that it has to be shouted.

This call is not a huge sum of money you spend on CCTV advertising.

Those companies that only know how to spend money advertise actually stop selling products, because they advertise their products through a lot of advertisements, not brands.

In this case, the product is likely to be a waste of time, and the enterprise will probably throw away when it is happy to place money in large numbers.

This is not a case in point.

When our enterprises enter the period of selling brand, at least prove that you have paid attention to the quality of products, paid attention to the reputation of the market, paid attention to the publicity of products, and more importantly, paid attention to the added value of products.

Now many enterprises are hoping to make a hundred years brand, of course, they want to remain invincible in the market.

It can be said, but it can not be done.

Look at the few hundred year old businesses, Centenary stores or hundred years of brand names in the market. How many of them have a big impact on the market?

A brand that has no impact on the market can only be regarded as an antique with thousands of years of history.

The real brand is to sell more, sell faster, sell longer, sell more, have an impact on the market, and have an influence in the consumer's mind. The enterprise that can go to the brand selling period must be an excellent company, but it is still a few steps away from the 100 years brand of longevity enterprise.

Four, selling culture.

In the 80s of last century, when corporate culture entered China, corporate culture was gradually applied by some wise business stewards.

In fact, corporate culture is only an endless help in the development and operation of the market, but it will never become the main force.

You can't take it seriously. You can't ignore it.

When an enterprise's product reaches the brand stage, if it wants to make progress again, the best thing at this time is culture.

Culture can bring unlimited value to your brand.

When you are not able to open up a new market for your good products, what is the best thing at this time?

It's culture.

Cultural invasion is even more frightening than armed invasion. As long as the spirit does not die, there will be no victory in armed invasion.

But culture can change people's mind and change their minds. What else can't be changed?

The successful example of contemporary cultural invasion is South Korea, which began its cultural offensive when the economy reached a certain height.

In recent years, the strong attack of Korean culture on China can not be said to have no impact on China's market.

In the past, when the economic invasion failed to achieve the goal, the last resort was war. Now I think that when the economic invasion fails to achieve the goal, cultural invasion will happen.

Look at the US invasion of the world. Is it also a culture that is supporting the economy?

Once the culture and economy are tied together, the impact on the market is immeasurable.

The impact on a nation and a region is immeasurable.

It is not the culture of guns that any open area or nation is finally opened.