Do Smes Need To Make Brands?

When it comes to brand names, the response of some people is that brand is a big business. Small and medium-sized enterprises do not need to make brands.

"Making brand is the next thing. The current job is to sell products."

This is a very wrong idea.

Large enterprises are also coming step by step from small businesses. Just like many great people, they are small potatoes at the beginning.

Small businesses have difficulties in small businesses, and lack of money, lack of people and lack of management are realities.

But if you don't want to be a small business forever, as you always dreamed of becoming a big shot, you really need the concept of brand management.

Red top businessman Hu Xueyan once said, if you have a county vision, you are suitable for a county business; if you have a provincial vision, you are suitable for a provincial business; if you have a national vision, you can do business throughout the country.

The same is true for brands.

SONY was only a small company producing electronics pistors in 50s, but its founder Akio Morita thought, "we should have our own brand!"

So SONY was born. From the first stage, SONY has the world's vision. Even in the most difficult time, Akio Morita insisted on the concept of brand management, constantly innovating, and injected brand-new connotation and vitality into the brand.

If Akio Morita first thought of accumulating capital, there would be no SONY today.

Small and medium-sized enterprises do not have the concept of brand management, they are doomed to fail to grow bigger.

1, we can not distinguish between short-term interests and long-term interests.

For example, in order to clear up inventory, frequent promotions and price dumping, although the short-term recovery of funds, but it has hurt the consumer's favor, or even fall into the vicious circle of sales without sales.

2, only sales targets, no brand planning.

So in the annual summary of enterprises, there are only some dry sales figures. As for the relationship between brands and consumers, how many repeat purchases are completely unknown.

3, lack of awareness of brand protection.

Brand is the most important asset of an enterprise, but some small businesses have discovered that their brand has long been registered first.

4, there is no guarantee of consistent quality.

Especially in the peak season, when products are in short supply, they are blinded by loss of interest.

5, no additional profits can be obtained.

Always remain at the level of products, earn meager profits, can not get the brand "profiteering".

The journey of a thousand miles begins with a single step.

The birth of a brand requires various efforts and preparations.

The current situation of Chinese garment enterprises is the lack of brand awareness. This year's multiple pressures on the economy will also become a driving force to arouse more brand awareness of clothing entrepreneurs. In the future, more and more clothing brands will appear on the Chinese soil.