Learning Power + Influence + Networking Power = Successful Sales

Sales have become the "bottleneck" of many enterprises and marketers. Excellent salesmen can win the reputation and reputation of the enterprises and win the reputation of excellent salesmen.

      一般都是“三力”搞定销售:

      一是有很强的影响力，如良好的演讲能力与产品演示技能、善于倾听客户的想法，与潜在客户、客户等进行有效地沟通，通过说服、劝勉等对客户施加影响，来拿到白纸黑字的定单，从而实现自己的目标与理想；

      二是人脉力，人脉即财脉，优秀的销售人员能够通过培育人脉、经营人脉来促进产品的销售；

      三是学习力，学习力是一种个人的竞争能力，通过不断的学习、不同形式的学习来增强对产品和消费者的了解，从而更好地进行产品的销售。

      一、学习力：销售的基础

Salesperson should be a learning person. His learning contents and categories mainly include knowledge of products, knowledge of sales skills, aspects of etiquette, inspirational aspects, contents of thinking, and so on, because there are always ways to succeed. At the same time, through different forms of learning, such as classroom teaching method, group discussion method, role playing method, recording and dialogue method, case method, discussion method, business strategy method, self-study method, individual tutoring method, outdoor expansion method, situational training method and brainstorming method, etc., cultivate thinking innovation, because the way of thinking decides the way out, through continuous learning, keep pace with the times, and continuously improve personal sales ability through learning.

      二、影响力：销售的原动力

The so-called influence is the salesperson's ability to influence and change the customers' psychology and behavior in their interactions with customers.

Because non power influence includes many factors such as experience, knowledge and conduct, its establishment and training is a long-term process to improve personal comprehensive quality.

      一是清晰简洁。销售人员运用的语言应清晰、简洁，用简单朴实的话准确适度地表现你的思想。客户的时间往往是有限的，谁也没有耐心听你长篇大论，简明扼要地将问题描述清楚，是销售人员语言表达的基本要求；二是说服力。说服顾客，不仅需要较好的语言技巧，更重要的是要掌握正确的原则，抓住顾客的切身利益展开说服工作，即“换位思考，站在客户的角度，说自己的话”。

      三、人脉力：销售的关键

Salespeople need to accumulate your "passbook" to reverse your fate, because the connections have magical benefits.

Human resources should have breadth and depth, and also need to be connected. Use friends' friends or other people's introductions to expand your network resources. In the long run, do not have a "myopia". You need to focus on growth and extension. Two, you need to run contacts, such as making full use of customers' reputation and making use of influential groups in the sales process.

In short, sales are the unity of science and art. With the changing environment, we need to focus on the situation and experience, pay attention to feelings and values.