"Technology Elements" Enhance The Independent Innovation Ability Of Shoe Enterprises

　　第十二届中国晋江国际鞋业博览会于4月19日在美旗城开幕。作为鞋博会的一个亮点——鞋业科技成果馆，见证了晋江制鞋业的发展历程。今年的科技成果馆依旧精彩，但和往年不同的是，结合今年热门的低碳经济和专利权保护两大主题，科技成果馆专门设立了“具有测量功能的鞋盒”——专利产品体验活动和“科学减碳你我共参与”的专项活动，“科技元素”的融入，为提升制鞋领域的自主创新能力、推动运动鞋行业转型升级注入新的活力。

The core of modern enterprise competition is technological competition. Only by relying on technological innovation can enterprises upgrade continuously.

If enterprises want to continue to grow and expand, they must work hard and innovation is the most effective.

Although we are now in the background of economic crisis, the more we face the adverse situation, the more we need to increase our scientific and technological innovation.

Our enterprises must take advantage of the leverage of technology to enter the threshold of the international market. This is the most effective way to enhance competitiveness.

Improve the added value of products and enhance the core competitiveness of enterprises.

  　　  以科技引领企业进步

Science and technology are the primary productive forces, reflecting the irreplaceable role of science and technology in promoting economic development.

In the tide of surging market economy, as the market competition intensifies, the backward technology, inefficient productivity and low value-added products are not competitive. Their living space is becoming smaller and smaller, and will eventually be submerged in the tide of market economy.

In such a situation, technological innovation is a powerful weapon for enterprises to remain invincible.

Shoe companies can use high technology: nanotechnology, laser technology, automation technology, rapid prototyping technology, fiber technology and so on.

Shoe enterprises should study and make use of these technologies, focusing on tackling the research and development of high quality shoe materials and advanced shoemaking technology, starting with improving the comfort of Chinese shoes, improving product quality and enhancing the participation of Chinese shoes in world competition.

Shoe enterprises should also attach importance to product design innovation and attach importance to technological pformation of enterprises, and make the traditional footwear industry rely on the progress of science and technology and modern management to arm the Chinese footwear industry, create our own core technology, enhance the core competitiveness of Chinese shoes, enhance the status of Chinese shoes in the international market, and lead the shoe enterprises forward with technology.

    　　企业创新需政府扶持

The technological innovation process of shoe enterprises can not be separated from the support of the government.

In recent years, the government has provided a series of support measures for enterprises. Increasing the support for technological innovation of enterprises is a concentrated one.

In terms of science and technology projects, loan discount and other policies, the state tilts the potential Chinese funded enterprises to enhance their potential for development.

Focusing on the national backbone enterprises with high technology background, we should selectively support a number of national products with market competitiveness, and push them to strengthen the construction of R & D platform for independent intellectual property rights, so as to enhance the capability of independent innovation and revitalize national industries.

In the process of technological innovation, the enterprise is the main body, the customer is the guide, the market is the mechanism, and the government is the environment.

The government plays an irreplaceable role in remedying market failure, forming an innovation system and creating an innovative environment.

First, the government's fiscal policy reduces the R & D cost and reduces the R & D risk by guiding explicit tax incentives.

Secondly, the government's financial policy can use all kinds of financial instruments to provide a good financing environment for innovative enterprises.

Moreover, the government's intellectual property policy protects the beneficial rights of technological innovation achievements through various laws and regulations, and promotes the formation of corresponding technical standards.

Finally, the government's industrial policy encourages the upgrading of industrial structure based on the technological innovation products of domestic enterprises through industrial macro policies.

    　　引进人才为企业科技创新

Talent is the most important factor for enterprises to implement scientific and technological innovation.

Today's market competition is no longer simply price fixing and brand support alone.

It depends on the comprehensive factors such as brand technology content, personality characteristics, quality, customer satisfaction and integrity.

Scientific and technological innovation requires vast numbers of scientists and technicians.

The primary task of improving the scientific and technological innovation ability of enterprises is to cultivate and establish a scientific incentive mechanism for talent innovation.

Enterprises should introduce or cultivate and create a team of experts in science and technology management, who have a keen sense of innovation, technology, management and professionalism.

Secondly, the imported technology should be developed on the basis of digestion and absorption for the two time, so as to enhance the ability of independent development and innovation, grasp the key issues of frontier and key technologies, and promote innovative research and application technology development; and vigorously develop proprietary technology and high value added brand-name products and new products with independent intellectual property rights, and become a favorable weapon to enter the market.

Thirdly, enterprises should improve the pformation ability of scientific and technological achievements, and batch the innovation results to create economic benefits for enterprises.

Because famous brand products not only bring economic benefits to enterprises, but also have a lot of added value.

Marriage with scientific research institutions to enhance technological innovation

As many shoe companies are paying more and more attention to technological innovation, shoe companies are starting to marry scientific research institutions to get technical support and protection.

There is still a big gap between the technology and brand of sports shoes in China and those of international famous manufacturers.

The industry believes that a truly successful brand must rely on genuine quality. For athletic shoes, the intrinsic "technology gold content" is the basis of brand and the real core competitiveness of the brand.

Not all enterprises, like Nike and Adidas, have strong financial and material resources to develop technology. As a result, marriage with R & D institutions is the best choice for most shoe companies.

When choosing a scientific research institution, shoe companies should pay attention to the main purpose of marriage with scientific research institutions for technological innovation, in order to improve the quality of their products, rather than unite for the sake of marriage.

Therefore, we should choose scientific research institutions according to their own conditions.

Secondly, we should closely combine scientific research achievements with production management.

Shoe companies spend huge financial resources to tie up with scientific research institutions. If the management is not good enough, the two sides will be out of touch, and the research results will not be applied to production.

Waste of technology resources.

Judging from the development of footwear products, with the rapid development of high technology, the footwear industry, which is famous for its labor-intensive products, is undergoing unprecedented changes and is heading for a technological direction.

The financial crisis has made traditional shoe enterprises recognize their fatal flaws. Many shoe companies have begun to find another way out of improving their technical content and labor efficiency.

Facing the new development of footwear industry in the future, China, as the world's footwear production center and the world's shoemaking kingdom, should make prompt decisions, quickly adjust the structure of footwear products, catch up with the pace of development of the times, strengthen scientific and technological innovation, expand independent brands, and take the road of combining China with Chinese manufacturing.