Classic Case Of Film Marketing

The Da Finch code has won a $224 million box office success in the world premiere, which is related to marketing strategy.

"In addition to using media to advertise, we use 42 brand of brand promotion."

Zhang Miao, a SONY international film distributor in Columbia, talks about it. "The effect we received was about 30 million to 40 million yuan, but in fact we only invested less than 1/10 or even 1%."

"I brought the customers of Mercedes Benz to the cinema, and Ericsson took the movie poster of the Da Finch code to all mobile phone retailers.

This brand interaction and sharing of publicity channels are especially suitable for the vast market in China.

Zhang Miao's unique originality in brand marketing coincides with his idea that "the Da Finch code can untie wealth codes for any commodity".

The propaganda of the Da Finch code is almost all pervasive. It is bundled with many industries such as mobile phones, cars, cooking oil, Internet, publishing houses and so on.

The "Banquet" borrowed the world cup.

In the summer of 2006, when fans eagerly looked forward to the World Cup last year, Wang Zhongjun wanted to bring the banquet to the sports feast.

Zhang Bin, the host of CCTV sports department's "grand banquet", also thought of some similarities between the banquet and his sports feast.

This summer, this kingdom is about passion, desire, betrayal, revenge, the banquet of our rich and powerful, our banquet.

D, the first race, locks the audience's eyes.

From 16:30 on April 10, 2005 to 17:20, CCTV-5's shot locked the F1 international racing circuit in Shanghai, and the real D car show was opened here.

With the LOGO of the company and the movie "D", the 4 chariot cars, such as Jay Chou and Sina, hit Taobao and sina on the track.

After the end of the exhibition, the film team finalized the cash and resources cooperation with Taobao worth 18 million yuan, the long-awaited Taobao.

Garfield family ticket collection

In December 9, 2004, Feng Xiaogang's "no thief in the world" fired the first shot of the new year's greeting. In December 23rd, Stephen Chow's "Kungfu", which had been brewing for 3 years, seized the market with great ambition.

At this time, China will launch the animated cartoon Garfield.

In the two blockbuster screens, the movie that survived in this gap earned 22 million yuan at the box office. There are a series of ingenious marketing tools behind it: the number of copies is released on the spot, according to market feedback and word of mouth, the number of copies is increased, from 70 to 90, there are quite a few "selling products"; a large number of family coupons and children's tickets are launched to create a "suitable family viewing atmosphere"; bundled with the "Polar Express", and the slogan of "returning the movie tickets to Garfield" to get the tickets for "Polar Express" movie tickets is made.

Garfield insists on its market space in the intense schedule.

This success made 2006's Garfield 2, viewing times increased from 1 million to 2 million 300 thousand, and the box office doubled to 56 million yuan.