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The Domestic Market Is Heating Up &Nbsp; Sales Of Brand Men'S Clothing Are Increasing.

2010/6/7 11:48:00 63

Domestic Market Is Heating UpBrand Men'S Sales Are Increasing.

According to the latest men's clothing, men's clothing listed companies have announced three quarterly reports recently.

From the announcement of the performance, the gradual warming of the domestic market has made the brand men's wear business performance achieve a substantial increase.


The third quarterly report released by the seven wolves showed that the company achieved a single quarter operating income of 576 million yuan in the third quarter, an increase of 94% over the same period, an increase of 48% over the same period, and a net profit of 38 million yuan attributable to the listed company, an increase of 113% over the same period, an increase of 42% over the same period.

In 1~6 months, the operating income and net profit of the seven wolves increased by 4% and 10% respectively.

In the first three quarters, the total revenue of seven wolves was 1 billion 456 million yuan, an increase of 27.62% over the same period last year. The net profit attributable to shareholders of listed companies was 133 million yuan, up 28.74% over the same period last year.


The three quarter results also showed a significant increase. The company achieved a net profit of 63 million 87 thousand and 800 yuan in the third quarter, an increase of 121.86% over the same period last year.

Its net profit in the first three quarters was 103 million yuan, an increase of 81.73% over the same period last year.

Compared to the first two, YOUNGOR's three quarter performance is relatively dull, but its net profit has also achieved a substantial increase.

YOUNGOR achieved sales revenue of 2 billion 748 million yuan in the third quarter, a slight decrease of 0.77% over the same period last year, a decrease of 2.3% in the ring ratio, and a net profit of 332 million yuan, up 55.3% over the same period last year.

It needs to be pointed out that YOUNGOR's clothing exports were blocked in the first three quarters of this year, but the growth of domestic sales ensured the growth of the company's clothing business throughout the year.


For the significant improvement in the performance of brand men's clothing, the industry generally believes that this is related to various positive measures taken by men's clothing enterprises to cope with the financial crisis, but the main reason is the gradual warming of the domestic clothing market.

Jiang Hengjie, executive vice president of China Apparel Association, said that the domestic market of garment market is extremely active, and the effectiveness of the garment industry has begun to stabilize and pick up.

Since the beginning of this year, the export of garment industry in China has dropped by nearly 10%, but domestic sales have increased by 20%.

The benefits of garment enterprises rebounded month by month.


Jiang Hengjie pointed out that, due to the impact of the international financial crisis, since last year, consumer confidence in the European and American markets has been severely damaged, and the export orders of China's garment enterprises have been reduced, and some small businesses have been forced to shut down.

Faced with difficulties, China's garment enterprises actively explore the domestic market and strive to improve product quality.

The industry believes that the fourth quarter is the peak season for clothing consumption, so the business performance of men's clothing enterprises is expected to be further improved.

At the same time, domestic consumption will become the main driving force for the growth of the industry in the long run.


In response, Jiang Hengjie also said: "in the first half of 2009, domestic market depressed consumption intention still exists.

With the advent of the new year's holiday, the consumption will be depressed for a long time and will be released again.


Jiang Hengjie also pointed out that in the first three quarters, the main sales of enterprises were spring and summer wear and autumn clothing. The average unit price of products was relatively low. In the four quarter, the products were mostly winter clothing, and the prices of single products would rise rapidly, which would further stimulate the market demand.

The PPI price index, which once had a strong trend, may also close to consumer prices.

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