A Condiment Trademark Sells For 100 Thousand High Price.

Clever use of popular, popular terms, spend 2000 yuan to grab a brand name, the "dare" bid price of 100 thousand or even hundreds of thousands of yuan.

"Liu Laogen sauce" and "Hi scrubbing washing powder" and other eye-catching trademarks have been registered in Harbin and approved by the state.

Mr. Zhang, who is a rice business, travels around the country all year round. He finds that in southern Guangzhou, Shenzhen and other cities, some smart people register the buzzwords in their lives into commercial names, and resell them to the operators to make money.

A trademark that costs only 2000 yuan to register can sell tens of thousands of yuan, or even hundreds of thousands of yuan, to the industry. It is called "trademark investment" in the industry.

In May last year, Zhang returned to Harbin and registered a condiment food label in a trademark office in the name of "Liu Laogen". 3 months later, the trademark "Liu Laogen soy sauce" was approved by the state.

Mr. Zhang handed it to the Trademark Office for sale, asking for 100 thousand yuan.

At the end of last year, a manufacturer of condiments called Harbin to buy the trademark.

Mr. Zhang made 98 thousand yuan easily.

Chang Li, director of Heilongjiang Kai Tian Trademark Office, said that compared with the southern cities, the "trademark investment" in Harbin has just started. In the past two years, "hot" has been faster, and now every Trademark Office has "overloaded" dozens or even hundreds of such agent trademarks.

Such trademarks are not sold by anyone, some of them are very unreasonable, and they will be "smashed" in their hands.

Jin Yujie, director of the Trademark Office of the Harbin Municipal Industry and Commerce Bureau, said that there is a trend of polarization in the investment and protection of trademarks in Harbin. On the one hand, "trademark investment families" appear, trademark names are traded as commodities, on the one hand, the awareness of trademark protection is poor, and there are still some phenomena such as improper registration and lagging of commercial standards. Some trademark investment families will take advantage of these weaknesses, rush to register trademarks, and sell them at a high price, causing great reputation and economic losses to enterprises.

Mr. Jin believes that "trademark investment" has a certain speculative nature. In the short term, there is a "eye-catching" brand name that can bring some benefits to the enterprise. However, if we want to get a firm foothold in the market, we will ultimately rely on quality to win.