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Shanghai Two Supermarket Brand Lianhua And Hualian Complete Integration

2010/6/26 16:17:00 34

Shanghai's two most famous supermarket brands.

Lianhua Supermarket

"And"

hualian supermarket

"Completion of reorganization and integration, leapt to China's largest chain of standardized supermarkets (hereinafter referred to as standard super) enterprises.

26, reporters from Shanghai Lianhua shares learned that the company's Lianhua and Hualian two companies began to work together in July 10th, so the Lianhua Hualian acquisition case will be concluded satisfactorily.

According to Ma Xinsheng, chairman of the group and chairman of Lianhua Group, Lianhua and Hualian's standard business will be fully incorporated into Shanghai Lianhua Supermarket Development Co., Ltd., to implement a dual brand business mode.

After the integration, the new Lianhua standard will exceed 3500 stores, with a sales scale of nearly 50 billion yuan.

Since Lianhua reorganized China Alliance in June 2009, the integration of the two enterprises lasted for one year.

According to the introduction, this reorganization and integration is based on Lianhua Supermarket Development Co., Ltd., wholly owned by Lianhua Group, as a platform, linking Shanghai Lianhua Supermarket Development Co., Ltd. (Lianhua Supermarket), Hualian Supermarket Limited by Share Ltd (Hualian Supermarket) and Shanghai

Lianhua stock

All the standard and super business of the management headquarters are injected into the platform and at the same time exercise the management function of Jiangsu Lianhua.

The major reform of this business integration will bring together the resource advantages of supplier resources, commodity combination resources, fresh operation base resources, including information technology and logistics distribution.

After the merger, Lianhua shares purchased more than 10 billion yuan of goods in Shanghai area, and the procurement scale ranked first in the industry, and had an absolute leading edge.

According to the announcement of the Hongkong stock exchange, the net profit of Lianhua shares reached 141 million yuan in the first quarter of this year, an increase of more than 50% over the same period last year.

The market value of the company increased by nearly HK $20 billion from HK $5 billion.