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Germany Deichmann Large Footwear Retail Supermarket Sells Ruian Shoes

2010/7/10 10:00:00 50

Recently, 6 water production lines of Ruian Yun Jiang rubber shoes factory are working overtime, ordering goods for German Deichmann supermarket shoes.

After two or three months of foreign trade orders, five or six production lines are working overtime.

This is a recent portrayal of Wenzhou's textile shoe manufacturers.

According to the statistics of Wenzhou customs, Wenzhou textile face shoes exported 149 million US dollars in 1-5 this year, up 42.14% over the same period last year.

It is reported that the rubber shoes enterprises in Ruian are basically concentrated in Xian town and Fei Yun town. The two towns are separated by only three or four kilometers. The enterprises in the town are mainly domestic, while the Yunzhou District in Fei Yun town is mainly exported.

According to the reporter, there are 178 rubber shoe enterprises in Yunzhou District, which have been certified by industry and commerce, and the number of enterprises or family workshops without business registration is far more than that.

Orders are mainly from European and American supermarkets.

Germany

Deichmann large

Footwear retail

Supermarkets, LIDL supermarkets in Germany, WAL-MART supermarkets in the United States are all the main partners of Wenzhou textile shoe manufacturers.

It is understood that giant one group Co., Ltd. is mainly for Spain's ZARA and Germany Deichmann (Europe's largest footwear retailer) OEM processing.

According to Yang Ping Yu, deputy general manager of Zhejiang Ampang shoes industry Co., Ltd., about 70% of Ruian's Yunzhou area is cooperating with supermarkets in Europe and the United States.

Zhejiang An Bang Shoes Co., Ltd. received

Foreign trade order

Most of them came from LIDL supermarket in Germany. Last year, the company exported 3 million pairs of rubber shoes.

"Before making OEM for cocks, KAPPA and other famous brands, but now the share is less and less."

Yang Yudi, deputy general manager of the company, said that the order profit of the brand is relatively high, but often it is a large quantity and a lot of requirements. If there is a slight defect, it will be returned.

The orders of large supermarkets, though low in profits, have large orders.

Large supermarkets abroad often try to check the shoes first, but the number of them is very large.

Zhejiang Ampang Shoes Co., Ltd. has taken the written test list of LIDL supermarket in Germany, and only 3 pairs of shoes have been placed in 200 thousand pairs. At the same time, WAL-MART supermarket's trial list is 5 300 thousand pairs.

The order of a brand is usually only tens of thousands of pairs.

"At least once, the style of a rubber shoe is only 16 pairs."

Yang Yudi said.

In Ruian, along the Yangtze River Road for nearly 15 years, Ruian Yun Jiang rubber shoes factory was originally built for domestic sales and foreign trade. Later, through cooperation between foreign trade companies and Germany Deichmann, quality and environmental protection all met the requirements of the other party, thus forming a long-term cooperation.

Now, the 6 production lines of Ruian Yun Jiang shoes factory are doing the order of Deichmann supermarket, and the person in charge of Chen Ya said, "light Deichmann orders are busy enough."