Brand New Development Of Children'S Shoes In The New Era

August 10th hearing began in 2000

Zhejiang has always been a big market.

A large number of children's shoe brands are coming, which inevitably brings about the smaller and smaller market cake, and the increasing pressure of J competition.

If you don't change your business strategy at the right time and let it go, the consequences will be terrible.

Changes in the market are as changeable as the ocean, forcing you to adjust your posture to adapt to the complex environment.

Once the most powerful and incapable dinosaurs, it was also unable to adapt to sudden changes in climate and lead to extinction.

It can be imagined that the winner can be the last winner when he can move and change.

Changing the market of multi - ends, especially tests a person's judgment and the ability to respond.

The fierce market competition makes Du deep feel that he must change his business strategy to stand out from many brands.

"All of our institutions are different from before, making a big adjustment."

[relying on team to fight Jiangshan]

Du Pide first thought of building a professional marketing team. Du Pide knew that the brand monopolization route was totally different from the previous bulk wholesale. If you want to run a brand without an experienced operation team, it is unthinkable.

To go on the road of normalization, we must rely on professional teams to operate in a comprehensive way.

Du Pide also told reporters: "the future market depends on services, not just your shoes."

While products are good, management and service should also be in place.

In addition, it also increased the strength of products in after-sales service. He said: "after-sales service also has a special team in charge."

It is understood that they have also applied for a toll free hotline for after-sale service, strengthening the relationship with downstream dealers and consumers, and timely handling the problem of feedback from the other side.

"Rely on teams to compete and rely on quality to compete."

Du Pide said frankly that his team is a very good team in Zhejiang's children's shoes market, and it is obviously superior to others in terms of personnel structure.

Other marketing teams still lacked professionally.

[sharing brand resources]

In recent years, dupe has always guided his dealers and franchisees to develop in the direction of monopoly and counters.

Du Pide told reporters that now they do not do retail and bulk goods in the Zhejiang area, and gradually the center of development is tilted to the brand monopoly line.

It is understood that dupe has always encouraged retailers to take the brand monopoly line, on the one hand, encourages retailers to pform from store stores to monopoly, and to take special counters, special offices or exclusive routes.

On the other hand, encourage retail outlets.

They sent commissioners to various stores to provide guidance and training, improve brand image and improve sales performance from product display and sales skills.

The market tells us that it is a bit inappropriate for enterprises to attack the market frontier by products alone. Such marketing strategy is not enough.

When Du Pide mentioned the investment in brand promotion of his company in recent years, he said, "this is pretty good for us."

It is understood that Jiang Yiyi and Wei Jingkun joined the two big children stars to launch a brand new slogan of "helping the heart and the heart" to launch a new round of brand strategy.

Customers are in the first place.

Before acting as a promoter, Du Pide had been fighting for many years in the shoe and clothing retail industry.

Accumulated some experience.

It also makes dupe very confident in his grasp of market dynamics.

We can adjust our business strategy in time according to market dynamics.

He said that the experience of retailing made him communicate more smoothly with the downstream franchisees and distributors.

Therefore, usually in the process of contact with customers, he always adheres to the principle of "let customers earn money first and earn their own money".

He said: "we can not let customers have too much pressure to operate our brand, and secondly, we should often do some logistics analysis or product adjustment to customers."

What Du Pide sees is not a short-term interest sharing but a broad space for growth in the future.

He said that building a mutual trust with customers is a normal mechanism for long-term cooperation and mutual benefit.

He said frankly, "he is earning less money now. It's important to let customers earn first."

The key is to cultivate some core loyal customers. To achieve this, the most fundamental thing is to make sure that their customers can see hope and earn money.

Reporters learned that dupe's affiliate franchisees can enjoy some "special" services, from joining to decoration, and then opening, and after the terminal training and after-sale service training, offering them a very systematic professional training.

[avoid homogenization]

A fatal defect of domestic products is the tendency of homogenization is extremely serious. There are two reasons. One is that some enterprises deliberately imitate the creativity of other enterprises; the other is that enterprises do not invest enough in product research and development, resulting in slow product renewal.

In the dazzling market of children's shoes, if we want to jump out of the ordinary and become consumers' "heart love", the first problem we need to solve is to eliminate the trend of homogenization.

Du Pide said, to boost interest is a self created brand, attaches great importance to product research and development, and pays attention to self research and development.

Enterprises that rely solely on independent R & D rooms often encounter such embarrassing things. Obviously, they are developing styles for them, but they often appear to be changing the situation without changing drugs.

Some R & D offices are often "moving small operations" on the original basis, and a new style is coming out again.

Compared with the previous years, the products of Du Pide's agent have been upgraded to a higher level in terms of technology.

In the past few years, the shoes sold by dupe have seldom appeared quality problems, and the reputation in the industry has always been good.

In particular, the quality of shoes made of new materials is beyond doubt, and it is more innovative in design and closer to consumer psychology.

[participate in public welfare, give back to society]

By sponsoring the Shanghai folk volunteer organization, it has carried out a series of love promotion activities, which also fits the brand new brand slogan "helping the world".

Greatly enhance the brand image of the fun.

Du Pide agreed with the head office's move.

It not only gives him greater confidence, but also agrees with his own life values.

He said that enterprises should also have their own sense of social responsibility.

We should do something for the society, try to help some poor children and care for some vulnerable groups in the society.

Taking part in social welfare undertakings is purely a consideration of promoting the image of "loving enterprises". As to whether it can bring economic benefits to enterprises and themselves, Du Pide said that this is not within their consideration.

He said: "enterprises do not engage in public welfare to enhance themselves, but based on social responsibility."

He said, "now the company is doing concrete operations from two aspects, namely, caring enterprises, and technology enterprises."

"Love" and "technology" are the two core concepts of the company.

Bright prospects

In the year of 2010, he was honored by the ten leading brands of children's shoes.

He said that such an honor is not only recognized by all sectors of society, but also greatly increased their confidence.

He told reporters that in recent years, the company has made rapid progress in brand promotion, and the promotion of brand value added is obvious to all.

In particular, he hired Jiang Yiyi and Wei Jingkun's two child stars to launch a new round of brand strategy, which made him see that the brand will surely become bigger and stronger and stronger.

The new round of brand strategy was launched, and the agents that encouraged the first time tasted the sweetness.

Du Pide said he had more weight in dealmaking with distributors or consumers.

Can be more positive attitude into the promotion of brand development in the region.

Together with the fun, we will sail through the wind and waves.