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ABC Children'S Products Launch Terminal Competitiveness Enhancement Plan

2010/8/18 17:31:00 77

August 18th hearing recently, the reporter started from Zhejiang children's products Co., Ltd. was informed that in order to further enhance the terminal

Operate

Management ability, improve the ability of terminal profit, build standard shop,

ABC brand

The "terminal Competitiveness Enhancement Plan" has been launched.

Management

Manage the national itinerant training program ".

(photo: ABC excellent shop management training camp - photo taken by all students at Beijing Railway Station)

"While accelerating the expansion of terminal, ABC also pays great attention to the improvement of terminal competitiveness."

Zhou Jianyong, President of ABC, admitted that since 2010, with the strong rebound of China's economy, the children's products industry has entered a stage of rapid development, and the market competition is becoming increasingly fierce.

Terminal, as a place for direct contact between brands and consumers, is not only a barometer of market changes, but also the ultimate battleground for competition among enterprises. How to enhance the competitiveness of terminals is a major problem facing many enterprises.

On this basis, the "ABC terminal Competitiveness Enhancement Plan" came into being.

It is reported that this plan adheres to the concept of "the best and most professional is the most effective" concept. Through in-depth communication with agents, distributors and terminal staff, and on-site inspection of ABC terminal operation status, a set of training solutions that meet the ABC terminal status is formulated according to the needs of terminal staff.

"At present, ABC brand has successfully held training in Shandong, Jiangsu, Beijing, Anhui, Hubei and other regional branches. Next, this training will also be implemented in all regional branches of ABC."

Zhou Jianyong said.

As a leading brand in the domestic children's products industry, ABC has formed a nationwide sales network after several years of rapid development.

Only by constantly enhancing the terminal competitiveness of these outlets can the ABC brand live in the position of the first tier of China's children's products industry.

(photo: Chinese clothing dealer training first person Yang Dayun teacher for students)

According to the introduction, this training is aimed at various aspects of terminal store operation, focusing on improving the management, display, sale, inventory management, commodity knowledge and other contents of the store, employing a number of well-known national lecturers and experienced experts in the industry, such as: Yang Dayun, the first Chinese clothing dealer training, to form a strong training task force. The training courses include eight effective capabilities of controlling inventory, 12 essential indicators for store performance enhancement, exhibition planning course, knowledge of shoes and clothing products, and how to improve store performance.

"The training site adopts a semi closed militarization management, with the team PK mode, through the simulation competition outside the team and cooperation within the team, so as to train dealers' team awareness and stimulate potential competitiveness."

Zhou Jianyong said that in this era of "terminal is king", talent competition is the focus. If an enterprise wants to stand out from many competitors, it must pay attention to the improvement of the comprehensive quality of the terminal staff.

Today, ABC can become the leading brand of children's products industry. It is through the establishment of a sound training system to enable all kinds of talents to grow up quickly in hierarchical and specialized training, and to exert the greatest energy in their respective posts.

The ABC excellent store nationwide tour training will also bring a comprehensive upgrade to the ABC terminal management system, and provide new impetus for the further development of ABC brand.