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Designer Fault: What Quality Does The Clothing Buyer Need?

2010/9/3 17:44:00 99

"They need to understand not only the needs of the market, but also the design and research, and the comprehensive quality requirements."

Designer faults and the development of clothing business have made some talents closer to business gradually warming up, such as buyers.

The designer club needed urgently

Last year, influenced by the financial crisis, a large part of our country's export oriented.

Clothing enterprise

The export is blocked, and many brand name clothing products have been reduced. This makes the source stock of clothing tail goods increase substantially, and large quantities of tail goods provide ample supply to the foreign trade market.

"There is still a need for adequate supply."

Buyer

In particular, for some foreign trade products, it is not only a matter of simply having the source of goods, but the key is how buyers can find elements that are consistent with consumers and represent fashionable trends from these foreign trade products.

Shenzhen, a foreign trade boutique mall responsible person said.

In fact, in China's apparel industry, buyers do not only exist in the foreign trade return market.

"Buyer's function has existed in the brand clothing enterprise, so long as the enterprise buys goods, there will be buyers."

Zhou Jingjiao, trend director of FTD, said.

For example, the hot wind of light company started in 1996, and the hot air depends on the "buyer mode" operation.

There is no factory of its own or even a fixed foundry. The hot air takes advantage of the resources of China's huge clothing and footwear production base, collects fashionable styles and products through buyers, and then orders directly to factories to achieve rapid response.

Every season, the company's management will carry out an important communication with the purchasing department to determine the next quarter's purchase plan, which is basically a consensus on the trend and the total quantity and budget.

After buying a fancy style buyer, the hot wind will negotiate directly with the manufacturer.

They may place orders directly or possibly.

Manufacturer

In terms of materials, patterns, or accessories, some modifications are made, all of which are judged by the buyer's own experience and market information. After the buyer and the manufacturer determine the style, raw material, price, quantity and delivery time of the product, the buyer should supervise the production progress and the quality of the product. After the completion of the manufacturer, the professional logistics company is directly pported to the hot air door and distribution center, and the number of the products in the various stores is made by the buyer.

Even big brand clothing companies like seven wolves have buyers.

The company said it is important for buyers to make clothes that are not very prominent in their sense of design.

In product planning,

Seven wolves

Take the form of a combination of designers and buyers.

Buyers know more about market trends than designers.

Buyers need to provide correct information for designers to refer to development products at the right time, and participate in procurement and product control during product design so as to make the products more responsive to market demand.

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In addition, in the seven wolves, buyers should inspect the suppliers of the evaluation companies, control the cost budgets, work out a suitable retail price system, examine the draft of merchandise design, study the version in depth, check the quality of commodities, and strictly examine the goods of the order, and so on.

"They not only need to understand the needs of the market, but also need to know the design and research, and the comprehensive quality requirements are very high."

Company chairman Zhou Shaoxiong said.

But such an important position did not get much more.

enterprise

Although there is a relationship between the enterprise mode and the real application, it also reflects the problem of domestic buyer education to a certain extent.

"Buyers" from a concept into reality, to the enterprise how to use, this is the key.

Because the concept of 5 or 6 years has been put forward, the media has been advocacy, everyone is also very interested, but buyer education is now blank, "Yao Xiaoyun, a well-known returnee buyer, said." domestic enterprises have no experience. Only by summing up some experience, more and more enterprises can follow up slowly and use slowly, can we really practice for this industry. "

Obviously, "this needs a process", and before that, front-line salesmen are still the most important business talents.