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Shishi Shoes And Clothing Enterprises Set Off A Trend Of Change

2010/9/6 11:49:00 67

Changing Distribution Of Birds Of Fortune

September 6th,

Shoes and clothing

To achieve sales growth, enterprises must rely on each other.

Sale

Dot dealers, "although in the development of junior high school, dealers have made great contributions, but as they become more and more difficult to control, this is unfavorable for the long-term development of enterprises."

Xiao Fu, manager of the planning department of Shishi Mu Lin Sen Shoes Co., Ltd. and senior industry insider, said that how to deal with the relationship between headquarters and agents and distributors will decide the future development of enterprises.

In recent years, Shishi shoes and clothing enterprises have set off a pformation of the inherent sales channels and patterns.

Trend

From the overall results, the pformation of these enterprises is successful.

Many brands of stone lions, such as the fort, the riches, the sage, the CABBEEN, the great and the saint fox, are all on the traditional sales channels.

Pattern

To make changes, such as accelerating the layout of "regional direct business centers" and setting up direct branch offices.

Insiders told Mr. Chen that after two years of reform, most of the brand shoe and garment enterprises of Shishi took the route of "regional direct center + provincial total generation" or "regional direct center + dealer" mode, which can maximize profits.

Last year, when Shishi, a brand enterprise, saw a decline in the profits of channel agents, the company achieved an increase of 35% on the basis of existing regional direct centers and direct companies, effective adjustment of market operations, timely regional integration, plus emphasis on R & D and production, and improving the order accuracy of terminal distributors.

"Poverty is changing, changing rules, and general rules are long. Shishi enterprises are looking for vitality in change."

The person in charge of the Shishi Association for quality and Technology Supervision said.

During this year's Haibo conference, the brand names of the stone lions, such as the LOGO, the great, the West and the west, have attracted much attention. Not only are they innovative in design, but also have been updated with new brands. Some of the company's investment policies have also changed, more attractive than before, and the number of dealers has increased substantially compared with last year.