Domestic Shoe Companies Grab But Outdoor Sports Market

October 16th, in recent years, with the popularity of outdoor activities and the popularity of nationwide fitness campaign, sports and leisure lifestyle has become more and more popular, and has become a kind of life. Trend 。 Clever Shoemaker Sniffing this business opportunity, it has created a vigorous outdoor wind. Some famous brands abroad have also tried to test the huge volume of China's consumer market, and the surge of outdoor sports has made the industry feel the huge potential of the domestic outdoor sports market. However, in the contest of this brand new field, Shoe enterprises And how to occupy a place?

According to a survey, due to the characteristics of outdoor sports products, they not only require light weight and exercise, but also have outdoor waterproof, breathable, moisture absorption, sweat, odorant, UV protection and other functions. Therefore, outdoor shoes are more fashionable elements in design, style, taste and technology content. It is noteworthy that nowadays outdoor sports are no longer a professional sport, and have become a way of mass fashion life. Outdoor consumption has gradually become an important part of family consumption. More and more outdoor sports brands have begun to focus on the transformation from specialization to popularization.

It is understood that Lei speed in the terminal channel development plan, effective integration of leisure shoes, outdoor clothing and fashion leather three categories, product positioning outdoor sports as the core, in pursuit of professional at the same time, pay attention to personality and comfort, fully meet the needs of mass leisure life. "Lei speed is not only a brand, but also a kind of natural health and positive life spirit." Lei speed brand general manager Li Guoming mentioned.

The reason why Lei speed has become a shining star in the leisure series is to see the outdoors. market With the potential business opportunities, ray speed took the lead in the domestic outdoor sports market. Lei speed caters to the market demand and integrates leisure brands, fashion elements, light and dynamic breath into the design to fully satisfy the pursuit of the free life of the existing consumers. The new product style, good terminal image and other conditions have captured the first impression of consumers, and deepened the recognition of consumers. While our shoe companies are stepping into the field of outdoor leisure shoes, we should pay attention to product design to keep pace with the times and introduce green environmental protection materials into the development and design of shoes and clothing, so that consumers can experience more comfortable and environmentally friendly modern life concepts while enjoying professional outdoor products.

Nowadays, the new products of outdoor leisure shoes are particularly conspicuous in the terminal competition of white hot. Consumers' awareness of outdoor leisure shoes is also constantly strengthening, making outdoor products occupy their own positions. With this accumulation, there are more and more enterprises that only make casual shoes and sports shoes in this emerging market. We also have reason to believe that the strong landing of outdoor casual shoes can make more wonderful for the emerging market.