Basic Skills Of Website SEO

Here, the author only talks about the basic skills of SEO, hoping that the webmaster can be steadfast and persistent in his website.

First:

The home page (index or home) is the first page that the search engine reads. This page is a bridge for visitors to enter other pages, so it is very important.

The content of the homepage is best based on text instead of fancy pictures or gorgeous Flash. These are not what search engines do not like.

In the text of the website's home page, it generally contains the following key contents: (1) Title: (2) Description: (3) Keywords: here, remind the webmaster friend: you can refer to other site keywords, but do not copy it, but do not deliberately pile up keywords, otherwise, you will be punished by search engines, which will outweigh the gains! Keyword density is between 5% and 8%.

Second: navigation bar (head)

The navigation bar is also a very important part of SEO.

The navigation bar embodies the whole website structure and is an important guideline for the search engine to read the website content.

The link form of the navigation bar is the best of static HTML (if it is dynamic link, search engine is not like it, but it can achieve pseudo static display). Webmaster friend must not use flash or picture as navigation bar for fancy.

Third: site map (sitemap)

Site map (sitemap) is used to enumerate the link address of all pages of the entire website, which is more detailed than the navigation bar, so it is more loved by search engines than the navigation bar.

There are many sites for site map production, no recommendation.

However, we must remind you to submit it to the search engine after you have finished it, and do not enjoy yourself in the quilt.

In view of the importance of site map, I hope that webmaster friends without maps do not rush to try other SEO skills, first make a sitemap.

Fourth: page title (title)

There is a special tag in the web page source code, which represents the title of the web page.

The headline should contain the most important target keywords on the website.

Generally speaking, title is concise and critical, and it must be guaranteed to be related to text content.

Fifth: page Meta information (meta)

Page Meta information refers to the description information of the page, such as the author of the page, the creation time, the coding type, the generating tool, and so on.

The most important ones are "description" and "Keywords".

"Description" is a brief introduction to the content of the page, and "Keywords" is the key word of the page content. Once again, the keyword density is generally controlled between 5% and 8%.

Sixth: picture ALT parameter

The use of picture ALT parameter is an alternative text content provided to the reader when the picture can not be displayed normally or read normally.

For search engines, the ALT parameter represents the connotation and purpose of the picture.

Therefore, important images on the website, such as Logo, navigation pictures, product photos and so on, should be added with ALT parameters.

For example, Shoushou photos, if only a picture, it is difficult to be included by Baidu, if you add the ALT parameter, it is completely different.

Seventh:

In your web page content, there should be some page keywords, that is, we usually use tags or keywords. These can not only increase the probability of collection, but also become the navigation of web pages.

But I still suggest: don't use excessive keywords, otherwise you will be judged to be cheating by K.

Eighth: direction

This method is a method of website promotion, and also an important method of SEO.

Instead of waiting for search engines to search your website, it is better to submit your website on the initiative.

Ninth: exchange links (link)

Finally, it is necessary to remind links with content related, high PR value sites, peer sites, well-known blogs, forums, etc., to stop jumping links or dynamic links.

In addition, do not join Link Form, so that the website will be completely dropped by search engine K.