Yao Feng: There Is A Story About The Design Of "Ghost Talent".

At the ADC International Creative Design Biennial Exhibition in New York, Yao Feng, the "Wizard", brought his series of "remembrance of space".

Yao Feng, both

"We design and produce more than 4000 new products every year. There are also stores in various parts of China.

Though they can't earn enough money to earn money, they also gain considerable profits.

As the design director of Nanjing Shun Yu Garments Co., Ltd., she talked about her "clean" brand dress, which was full of confidence.

Yao Feng, born in 1963, is 47 years old.

At the age of 3, he began to learn to draw. His mother once joked that he was born to live in art.

In 80s of last century, Yao Feng graduated from Suzhou Silk Institute of Technology (now art school of Soochow University) after being assigned to a clothing company, and later pferred to a joint venture clothing enterprise.

But after 4 years in the enterprise, he still felt that his energy had not been fully realized.

In 1989, Yao Feng resigned and went to Guangdong to seek development.

"In the 5 years in Guangdong, I have completed all the original accumulation, including learning management.

In 1996, Yao Feng returned to Nanjing to plan the establishment of a company.

"The clothing market was very chaotic at that time, so I would like to call the company's name" Da Yu clothing ", which means" Da Yu mixed water ", but later it was not allowed to sign up, so it was changed to" Shun Yu ".

Yao Feng explained.

"In November 1996, I started to make my own brand, Jie, who invested 30 thousand yuan at that time, only 2 sewing cars and 4 workers.

Yao Feng told reporters that from design, to the bottom, and so on were completed at home.

To his relief, from the first day of its establishment to the first clothing market, almost every garment is making money.

"The first batch of clothes, though only 15, sold half of the first day on sale.

That afternoon, I also had tea with my friends in the tea house, and then I received a call from the store asking for a quick replacement.

Yao Feng recalled the scene at that time, and his eyes were still agitated. "Those clothes I designed were fur collar shorts. Now they look very rustic, but they are fashionable at that time."

Why clothes sell well? The key is because of good design.