Clothing Industry "Hidden" Business Opportunities
What is the best way to do this winter? The simplest way is to wear more clothes. So, the news of "a thousand years of extreme cold" is the first time that winter clothes are popular.
"We all say that this winter will encounter" a thousand years of extreme cold, "so I also put in more goods and should not worry about it.
TaoBao
Cheng Pengyu, a friend of the shop, entered a batch of thermal underwear and down jacket.
The two bedrooms in his family have been filled with all kinds of winter clothes.
The reason for Cheng Pengyu's purchase is very simple. Not long ago,
Europe
The news that "the northern hemisphere will encounter thousands of years of extreme cold" has been identified as unfounded by the scientific community, but it has become a concept of business speculation.
Many businesses will be wrong. They will play the banner of the "thousand years of extreme cold" by the cold wave in front of us, and will cheer for the sales of all kinds of warm products.
Cheng Pengyu has also become a member of many chasing "the cold business opportunities of the Millennium".
What's the best way to do this in winter? The simplest way is to wear more clothes. Therefore, the news of "a thousand years of extreme cold" is the first thing that leads to the popularity of winter clothing.
In the general trend of speculation, "thousands of years of extreme cold" concept, businesses began to hoarding goods, with a strong winter trend.
Reporters visited various shopping malls in Nanchang on several days and found that although the weather is already in winter, the temperature in Nanchang has begun to decline gradually, but the so-called "extreme cold" has not appeared. On the contrary, the overall temperature in Nanchang is still relatively warm.
However, as early as a month ago, the major shopping malls in Nanchang had launched the sales of winter clothes such as down garments in advance, and with the concept of "extremely cold years", winter clothing was selling very well.
"This winter is a very cold winter. Our brand's down jacket is sold out two times. Buy two more. Anyway, it's not expensive. We must prepare for the cold spell ahead of time."
In a down clothing store in Zhongshan Road, salesmen enthusiastically sell their down garments to reporters on the slogan of "a thousand years of extreme cold".
Reporters visited some winter stores in Zhongshan Road, Shengli Road and Hongcheng big market.
The vast majority of businessmen generally have high hopes for this winter clothing market.
"Indeed, there are more orders this year, and the volume of shipments has increased considerably over the past year."
Cai boss, who has been doing many years of leather business in Hongcheng big market, said happily.
Undoubtedly, "a thousand years of extreme cold" has become an opportunity to make money in the eyes of smart businessmen.
On the Internet, the term "thousand years of extreme cold" has become a network label.
Reporters searched the Internet and found that apart from clothing, all kinds of heating supplies are also cold resistant standard equipment.
On the Taobao website, many sellers have already played the slogan of "greeting the Millennium cold" in the baby note. "Millennium cold" has also become one of Taobao's search hot words.
"A thousand years of essential cold, leather super warm hair short boots", "down the Millennium cold clothing down", "deal with the Millennium cold, high boots boots special warmth" and other commodity profiles are overwhelming.
Cheng Pengyu told reporters that "thousands of years of extreme cold" on the Internet has been myths become a business opportunities for thousands of years.
His friends from several online stores also included warm blanket products such as electric blanket, warm hand mouse, electric tablecloth, warm baby and so on.
"These things must be a hot demand in the cold winter."
Cheng Pengyu said.
"I heard that this year will be cold weather. I entered 800 warm babies and an electric heating water bag at once. When the weather is cold, this thing must be sold out."
Ms. bear, who runs small commodities in Wanshou Palace mall, returns from Yiwu.
800 warm babies and electric water bags are stacked everywhere in the store.
Although it has become an indisputable fact that from winter clothing to various kinds of warm products sales.
However, many businessmen and consumers do not buy the concept of "over a thousand years of extreme cold".
Netizens "no winter" to express doubt, "thousand years extremely cold" is not conclusive, and many scientists also refute this statement is considered absurd, why this concept of empty will be so many businesses stir up.
Even the emerging energy-saving building materials have begun to take this opportunity to prepare for the hot sale.
"It is said that the temperature will be very low this winter, so we will buy clothes such as down garments and fur clothing ahead of time.
Anyway, there's nothing to worry about. "
In November 20th, Miss Wang, who was shopping on Shengli Road, bought 3 down coats and 4 thermal underwear for his family.
Reporters in a random survey found that regardless of "cold is very cold" is true or false, 90% consumers are holding "first prepare to say again" attitude.
Experts say that regardless of whether the "Millennium cold" will happen, but because of the concept of business speculation, virtually formed a strong psychological hint in the minds of people, affecting the psychology of consumers, which is a great business opportunity for many businesses.
Experts also cautioned that business opportunities are hard to come by, but businesses also have to predict their markets in the course of business. If a large number of commodities are hoarded, there will be no so-called "thousand years of extreme cold" this winter. Then these hoarding commodities will become the "hot potato" on the hands of merchants, which will affect capital turnover.
At the same time,
Consumer
It is also necessary to rationally treat the "thousand years of extreme cold" and purchase commodities according to their own purchasing power.
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