Roman Fashion Turns From Tradition To Fashion.

This year,

Following the fashion trend at home and abroad, garments turn from tradition to fashion and leisure, so that the style is more upscale and the overall upgrading of clothing is realized.

In 1-11 months of this year, sales revenue reached 3 billion 612 million yuan, an increase of 12.3% over the same period last year.

Advancing with the times and formulating a strategic plan for development at the beginning of the year

Extend to the front end.

Luo Mengji, Andy Lau and Pu Cunxin worked together with Jimmy Lin to enhance their image as ambassadors.

Image, shaping world class “ suit Kingdom ” and Chinese popular fashion brand.

Product is the life of an enterprise, and it is also the fundamental gene for enterprises to be stable, bigger and stronger.

To build China's popular fashion brand as the goal, vigorously implement the “ 9010” engineering, that is, put 90% of the energy on product development and marketing, put 10% of the energy on production, strengthen product fashion, consumer groups younger, product serialization, and accelerate the pformation and upgrading of garment industry.

In order to enhance the core competitiveness of the product, Luo Meng integrated and adjusted the designer team.

We have worked together to improve the R & D and innovation capabilities of our products. We have launched four series of fashionable and casual suits, jacket, cotton blouse and shirt, and developed more than 80 new products every week.

College student

The development space is very broad.

Luo Meng set up the Ministry of electronic commerce, making full use of the network sales platform, developing and selling college students' professional wear, and opening up the first stage of Chinese clothing sales.

Luo Meng's marketing and design professionals also went to Shanghai, Nanjing, Hangzhou and many other colleges and universities to hold college students' business elite competition and business etiquette knowledge training, and to listen to the opinions and suggestions of college students on the development and sale of professional wear, which greatly enhanced the reputation and influence of Luo Meng in these universities.

Currently in

Colleges and universities have set up a career base for college students, and plans to set up sales outlets for college students' professional wear by more than 50 universities in the 211 south of the Yangtze River in May next year.

Recently, Luo Meng worked with the Central Committee of the Communist Youth League to prepare for the launching of the youth university entrepreneurship competition. The activity plan has been approved by the Central Committee of the Communist Youth League.

To be bigger and stronger

Luo Meng plans to invest 300 million yuan to make a strategic adjustment to the traditional clothing business mode, adopt &ldquo, and complete the marketing strategy of &rdquo, and provide appropriate financial support for the facilities and information construction of the new open shop.

There are more than 200 clothing stores in the country this year, and the total number of stores has reached more than 1800.

The plan takes 3 years, and the total number of stores is over 3000.

At the same time, Luo Meng actively promoted the terminal network information construction, implemented customer online ordering, shortening delivery time and grabbing market share.