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Overview Of CHIC 2011

2010/12/10 16:36:00 284

The Most Large-Scale And Influential "Discovery" Trip In Asia Of China International Garment Fair (CHIC)

　　 China International Clothing Expo (CHIC) It is co sponsored by the China Garment Association, China International Trade Center Co., Ltd. and the Textile Industry Branch of the China Council for the Promotion of International Trade. Founded in 1993, it is held in Beijing once a year. Over the past 18 years, CHIC has grown with the development of China's clothing industry and has become The largest and most influential region in Asia Clothing professional exhibition.

Since its inception, the organizers of CHIC have taken "guiding the progress of China's clothing industry and promoting the development of China's clothing brands" as the purpose of holding the exhibition. CHIC's core concept is to build an international first-class business platform for clothing brand promotion, market development and wealth creation; Create the most fashionable experience, the most cutting-edge and trend leading, the most creative and cross-border inspired fashion platform; It has developed into an influential exchange platform for global clothing brands to share and allocate the relevant resources they need.

CHIC has always been the leading edge of fashion and healthy lifestyle; CHIC has always been a comprehensive integrator of resources needed for brand sustainable development and market development; CHIC has always been an excellent provider of high-end, professional and humanistic services and effective solutions. CHIC has already become the "wind vane" and "barometer" of the clothing industry in China and even the world.

Since 1993, CHIC has held five consecutive sessions in the China International Trade Center. The arrival of international masters and brands has brought more vision to the Chinese clothing industry, which is still in the embryonic stage of brand development. It has also strengthened the belief and determination of many Chinese clothing people to develop and revitalize themselves. A number of visionary enterprises have begun to take the step of brand construction.

In 1998, CHIC moved to the China International Exhibition Center (the old hall). In the past ten years, the organizers of CHIC focused on the professional improvement of the exhibition organization and the in-depth development of business activities, making the organization function and service system of CHIC more professional and in-depth. During this period, CHIC's professionalism, position in the industry and international influence were established, and CHIC achieved leapfrog development in the direction of specialization and internationalization.

In 2011, CHIC will launch a new "discovery" journey

In 2008, CHIC moved to Beijing · China International Exhibition Center (New Pavilion). The organizer surveyed the overall situation, made accurate judgments on the future development direction, competition situation and operation mode of the brand, held high the banner of "innovation", and took "creativity" as the starting point to carry out "breakthrough and innovation, transformation and upgrading". In the next decade, the shift of global economic priorities and the reallocation of global resources have become the general trend. More powerful Chinese brands will have more voice to establish new rules. As the largest and most influential clothing professional exhibition in Asia, CHIC has also completed the magnificent turn of its own brand construction in the process of promoting the development and growth of Chinese clothing brands. Brand participation in CHIC and deep cooperation, seeking the perfect combination of market and brand, has become one of the magic weapons for the sustainable and stable development of Chinese clothing brands.

In 2010, CHIC has been brilliant for 18 years, and has a series of extraordinary figures: 100000 square meters of exhibition area, more than 100000 professional visitors, exhibitors from more than 20 countries and regions, and more than 1000 exhibition brands... CHIC has been recognized by the industry as the best platform for clothing brand promotion, market development, innovation display, trend release, wealth creation, resource sharing, and international exchanges. At the same time, with the continuous improvement of the fashion degree of the exhibition, the integration of various cross-border resources such as culture, art, creativity and so on makes CHIC become the focus of the fashion industry and even the society every March.

In 2011, CHIC will launch a new "Discovery" Journey ……