UNIQLO Continued To Fall For 4 Consecutive Months.

2010/12/18 16:05:00 61

Uniqlo, Asia's largest clothing chain operator, said that although the company is a thermal clothing and

Down

The company offered a discount, but its sales in Japan continued to decline for 4 consecutive months.

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In a statement released shortly ago, UNIQLO, Japan's Yamaguchi City, said that its sales in stores that had been open for at least one year in Japan had been declining for over a year, while sales in November fell by 14.5%.

Ooki Masako, manager of the Tokyo statistical Cci Capital Ltd, owns a stake in UNIQLO. He said in an interview: "this is a disheartened news.

I once hoped that (UNIQLO) sales growth of 10%, or at least to maintain sales unchanged.

Fast fashion brand UNIQLO has lost 23% of its market value this year.

Sales volume

It fell by 24.7% in September, the biggest decline in 7 years.

UNIQLO expects that the company will offer more discounts in order to increase its competitiveness, and the net income in 2010 will decline for the first time in 4 years.

Although UNIQLO's first day sales in November (November 20th) reached a record 10 billion 200 million yen on the first day (November 20th), the market demand for January November still slipped.

UNIQLO reduced the price of the heat technology turtleneck sweater by 34% to 990 yen, and also lowered the price of the ultra light down garment by 33% to 3990 euros.

Japan's domestic same store sales in UNIQLO are likely to fall by 4.7% at the end of next fiscal year in August.

Company spokesman for UNIQLO

DaisukeHase

In a telephone interview, "I didn't think it was a bad figure because we had a good sales performance over a year ago.

Our sales promotion this month has achieved good results.

We are basically in line with our goals. "