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Who Made Lining'S Share Price Diving "Murder Case"?

2010/12/23 10:11:00 51

December 23rd, Prince of Gymnastics

Lining

It is not possible to start playing with big technology and borrow the Li Ning Co's wishful thinking of "swallowing" the Li Ning Co.

Sale

For the first time in two years, there was a regression.

According to the announcement, Lining brand products.

Order

The total value discount decreased by about 6% compared with the same period last year.

In the face of the myth of the growth of sales, brokers are singing the prospect of Lining in a chorus. They believe that Lining has fallen into brand positioning and sales crisis.

When the news came out, it shook the two tier market.

In the first two trading days of this week, Li Ning Co suffered a sharp fall, with a total decline of 21.88% and a market value of 4 billion 896 million yuan.

On the one hand, the market value has shrunk, while the other side is a big understated value of the institution. Lining has really had a hard time.

Who triggered Lining's share price diving "murder case"?

Reason 1: [deducting the capital of the grass boat to borrow arrow capital to borrow the unusual entry into sports real estate]

The Hongkong stock exchange's gem listing committee ruled that the extraordinary acquisition of Lining's equity paction was anti takeover.

Market participants pointed out that if the appeal of the extraordinary China was dismissed, it might mean that Lining's plan to build a sports real estate industry by special China was unsuccessful.

Reason two: [Lining's total weakness in the two quarter fell by 6%]

2011 in the second quarter of the financial year, the order of Lining products will be over. The total value of the orders calculated according to the retail tag price is similar to that of the same period last year. The average retail prices of clothing and footwear products have risen by more than 8%, but the order quantity has decreased by more than 7% and 8% respectively. The group's influence on the dealer's wholesale discount has been adjusted. The total value of the order has dropped by about 6% compared with the same period last year.

Reason three: [investment banks collectively "sing bad")

More than one institution is singing Lining. Jiayin international and Deutsche Bank have published research reports respectively. Jian Yin international has cut the target price of Li Ning Co from HK $21.9 to HK $15.2, which is equivalent to 12 times of the 2011 fiscal year earnings ratio.

Jiayin believes that the order volume of Li Ning Co's second quarter order will decrease by about 6% a year, which is the weakest among the sporting goods stocks. It is expected that the market share will decline in the market competition, and the outlook for the next two quarter will be weak.

Jiayin international therefore lowered Lining's 2011-2012 earnings forecast for earnings per share 16%-19%...