Shishi: Children'S Wear Association And Financial Institutions Achieve "Second Handshake"

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Exhibitions at home and abroad

Shishi children's wear industry association has been established for a whole year. During the past year, under the strong support and concern of Shishi municipal Party committee, municipal government, Municipal Economic Bureau, foreign trade bureau, General Chamber of Commerce, Feng Li Street Party committee and office, the association has been actively carrying out its work, giving full play to the role of bridges and ties, and doing everything possible to guide and help member enterprises to grow their image, scale, train their ideas and expand their brands.

On the one hand, it actively participates in various professional exhibitions at home and abroad, and extensively develops school exchanges and brand display activities.

In March 28th, 76 Shishi children's wear enterprises went to Beijing to take part in the China International Clothing and accessories fair, which made many bosses open their eyes. In April 18th, 43 children's clothing enterprises organized the more than 200 exhibition booths of the Haibo exhibition hall, the two floor of the Fashion City Exhibition Center, in one fell swoop, with the unified style and distinctive features for the first time, attracting more than 300 Chinese and foreign businessmen. During the autumn fair, the association again organized a group to show the good image and overall strength of Shishi children's clothing on the international stage, and the order of enterprises increased by several times over the same period last year.

In addition, the association also organized enterprises to inspect the children's clothing market at home and abroad, especially the trip to Japan, so that the bosses of the enterprises felt their own gap.

Cooperation between banks and enterprises to solve capital problems

On the other hand, the association wants to think of the enterprise, and is anxious for the urgent needs of the enterprise. According to the actual demand of the enterprise, it actively carries out services in the aspects of enterprise financing loan and so on.

After many positive efforts, the association signed a cooperation agreement with financial institutions such as Minsheng Bank, Quanzhou commercial bank and Shishi sub branch of the Construction Bank to assist banks and enterprises to carry out "joint guarantee" credit loan work and help enterprises solve the financial problems in development.

More than 10 enterprises successively secured about 70 million yuan in loans.

Integrating resources to create brand children's clothing

In August 25th, the association organized the "Shishi children's clothing brand road seminar", specially invited the boss or brand operation leader of several children's clothing enterprises in Quanzhou and Shishi area to take the lead in carrying out brand operation. In the process of brand operation of children's clothing such as children's clothing product development and design concept, marketing channel construction, brand operation mode and other specific problems, we made a personal statement to introduce their successful experience and practice.

Members of the participating companies generally feel that they have benefited greatly.

Even more gratifying is that, through the study, hundreds of children's clothing enterprises attended the important consensus in "joint operation", "product quality and environmental protection" and so on, and made the Shishi children's clothing industry's overall development direction and direction more clear.

It is reported that in the past year, the association has organized nearly 30 seminars, creating a good learning and communication platform for enterprises.

This year, the Shishi leopard, Qi Cai Yun, Wang Tsai, Xiao Pi Pi, Ji Jile and other Shishi backbone children's clothing enterprises have taken measures to upgrade the original brands, starting from adjusting the product structure and creating brands, improving the technological content and added value of products, developing functional and personalized children's clothing products, vigorously developing their own brand building, and promoting the development of the whole Shishi children's wear industry.