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Holiday Clothing Consumption Surge

2011/1/25 11:37:00 27

Holiday Clothing Consumption Discount Appeal Network Providers

Despite the recent rise in clothing prices, the recent report by the textile and clothing weekly correspondent

Clothing consumption during holidays

Demand surveys show that consumer enthusiasm for holiday spending does not diminished.

Almost all consumers in the survey plan to buy new clothes for themselves during the festival.

19.8% said they had to buy clothes for their families.

However, influenced by the price of raw materials and the CPI index, the demand for international products is still the same.

Discount

Of

appeal

More obviously, this is undoubtedly the dress.

Network business

It can be regarded as a great business opportunity.

However, under a lot of business opportunities, many enterprises only care about the immediate market share, resulting in the delay of delivery due to rush to the market, the paralysis of operation system and the mess of customer experience.

Whether it is a major brand, such as Fan Cheng pin pin, or professional such as Jingdong mall, there have been problems arising from the rapid increase of orders in the delivery system.

As a vertical industry, the international famous brand limited time special selling clothing website has also encountered such problems in the initial stage of development.

In October 2010, Ju Shang network was pformed from a former platform shopping mall to a special mall with limited time sale. At 8 o'clock every night, the major and middle and high-end international brands were synchronized online, and only sold for 5-10 days.

Almost 8 of the merchandise snapped up every night is sold out within an hour, triggering sharp increases in orders.

At that time, Ju Shang Wang, like Jingdong and customers, did not make adequate preparations in terms of software and hardware. Warehousing and backlog of goods caused delays in distribution and further caused consumers' dissatisfaction.

Today, poly net has learned the lessons of growth. During the Spring Festival peak consumption season, we have prepared the dry food ahead of schedule.

Ju Shang net will upgrade the warehouse to 40 thousand square meters after the Spring Festival. The warehouse after relocating is 10 times as much as the original storage capacity, which shows its rapid development.

At the same time, in the operation system, we will further optimize and upgrade a series of back-end storage systems, making the whole process of picking, checking, inspecting, QC, finally shipping and delivering goods more complete and more scientific.

Facing the new business year of 2011, business opportunities are everywhere. After the extensive growth of the market in 2010, in 2011, the intensive cultivation of every businessman and the grasp of the details of operation and experience are very important.

Therefore, as one of the leaders of the vertical clothing industry, we are good at summarizing, preparing ahead of time and thinking about the essence. It is worth thinking about everyone in the industry.