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Changxin Textile "Go Out To Make Big And Strong"

2011/2/10 13:51:00 93

Textile Printing And Dyeing Light Textile Orders

In the past few days, the production workshop of Changxin Sheng Fa textile printing and dyeing Co., Ltd. is busy, and orders from abroad make workers busy.

Yang Wenlong, general manager of the company, said that since the application of the "SHENGCAI" trademark in Germany, France, Russia, Iran, Belgium, Holland and Luxemburg, the export situation has been very good. Last year, the export product of 6 million US dollars is expected to exceed US $10 million this year.

Self created brand becomes "

Sheng Fa

"The magic weapon to open up the international market.

It is understood that "Sheng Fa" began printing and dyeing products in 2005 and exported to Russia, Iran and Germany through the processing of licensed products.

During the first few years, licensing processing brought about an increase in export volume and an increase in business efficiency.

However, because there has been no "face" in the international market, agent export and OEM export have made the enterprises lack the right to speak and autonomy, so they have allowed the profit margins to be sold to foreign distributors, and enterprises can not expand the international market.

In order to change this situation, the company has applied for "SHENGCAI" trademark in several countries, which has increased the added value of products and the competitiveness of enterprises.

Textile industry is a traditional dominant industry in Changxing County, and is also characterized by obvious lump economy.

After more than 20 years of development, the county has basically formed from raw materials, weaving, and

printing and dyeing

And after finishing the complete industrial chain of garment production, it has the characteristics of many production enterprises, large economic volume, and tends to be large scale. It has become a well-known textile production base in China.

But for a long time, the phenomenon of homogenization of textile products is prominent, the added value is low, the export is mostly licensed processing, and there is a lack of strong brands in the international market. How to enhance the market value of the textile industry has become a problem for many enterprises.

According to these circumstances, the relevant departments in Changxing County have directed the promotion of international trademark registration as a textile enterprise since last year.

brand

One of the focal points of training work is to organize special personnel to investigate and study the textile industry of the county, and communicate with the relevant departments. It is determined that the textile industry in the town of JP town should be the focal point of support, and the brand promotion of the textile industry will be boosted by positive measures, so as to drive the development of the whole industry.

In order to better help textile enterprises to enhance their brand, the relevant departments of the county set up a brand cultivation service group of textile enterprises, carry out brand cultivation of textile industry, make use of the opportunity to contact with enterprises, cite some cases of domestic famous brands' trademark being registered abroad, and publicize the importance of trademark registration to enterprises, instruct enterprises to speed up the pace of outward expansion through overseas registration, strengthen their own brand building, set up product marketing windows or production bases, and encourage the export of independent brand textiles.

Faced with the current severe international economic situation and increasingly fierce market competition, the awareness of survival and development of textile enterprises is more intense. From the perspective of independent licensing, we have seen the hope and Prospect of "going out and becoming bigger and stronger", and have begun to organize international trademark registration.

Up to now, the relevant departments in Changxing County have carried out administrative guidance for more than 30 times in the JPU textile industry, pushing 7 textile enterprises to register 31 overseas trademarks in 31 major products exporting countries.