Le Tao Said Vertical B2C Will Face A Bloody Battle: Market Share Will Be Absorbed.

In the first quarter of 2011, the sales situation made many vertical. B2C Enterprises are very optimistic. according to letao Revealed that it has completed the performance of last year, sales amounted to around 100 million yuan. Chen Hu, vice president of Le Tao network, also said that e-commerce will face a bloody battle in 2011. market A small share will be eliminated or annexed.

According to le Tao net, the first quarter of each year is a pretty tough quarter for the apparel e-commerce industry. Because the annual Spring Festival holidays will have a certain impact on orders. Seasonally speaking, 1-3 months are in winter festivals, and the temperature is not changing so many consumers will no longer buy clothing such as shoes or clothes.

"However, in the first quarter of 2011, Le Tao completed its performance last year, with sales reaching about 100 million yuan. Average daily orders exceed 5000, with a peak value of about more than 20 thousand. Chen Hu said he believed that this is because the threshold of e-commerce consumption has been getting lower and lower, and word of mouth marketing has become an important sales channel.

The word "passive consumption" is popular in the business circle. For passive consumption, Alipay product designer white crow explains this: "I didn't plan to buy a pair of shoes. I saw a person I trusted who said he bought a pair of shoes on Le Tao, and I went shopping." It can be seen that in the passive consumption, word of mouth plays an absolute role.

According to introducing, at present, Le Tao has more than 100 brands, and more than ten thousand shoes are sold online. "The expansion of brand and style is one of the main driving forces for channel B2C. China's footwear B2C takes the 100 brand as the first road tablet." According to Chen Hu, the online shoe king ZAPPOS has more than 1500 brands. "We are working towards this goal."

Over the past 2 years, Le Tao has been financing many times, but has never seen an advertising campaign for e-commerce, but this situation is changing.

Since the first quarter of 2011, Le Tao has launched advertisements on portals and other websites.

"Even if advertising prices are very high, we have to vote, because when it comes to the Red Sea, 2011 is a wave of the tide, and those enterprises with small market share or problems with capital chains will be eliminated or swallowed up, and this is only the beginning of a bloody battle." Chen Hu said.