How To Double Sales Of Jewelry Stores

Management Jewelry store Unlike other types of shops, jewelry is not a necessity and is a dispensable accessory, so sales are more difficult than other products. How can we increase the turnover of jewelry stores?

　　 Management People in the jewelry store will find that the first few days of the new store's business is particularly good, but the business becomes lighter after a long time. The main reason is that new shops always have a sense of freshness for people, so they will attract a large part of people's flow. Moreover, there are usually some concessions to promote sales in new shops. Another important factor is the Matthew effect. The more people come, the more people can attract more people. The more people they buy, the more people they can buy to attract more people to buy.

Holidays can be a growth point for your business. Jewelry stores should make full use of holidays to increase their business income. And how to increase the jewelry store on weekdays? Sale I think we should pay attention to four aspects:

First, we need to increase the turnover rate.

We know that people who usually come to the jewelry store usually come to see and do not plan to buy your accessories. Some people will immediately buy their jewelry when they see them, which we call "impulse shopping", and most people will not buy them even if they see favorite accessories, because they feel they do not need it.

Our general ornaments are priced at more than 10 yuan, tens of dollars, hundreds or even hundreds of dollars. According to our current consumption level and consumption concept, most people still find it hard to accept (more than 100 yuan ornaments), especially if they are a little older. Then, can we really sell them? Not everyone will use our products, let customers who buy our jewelry feel this superiority! Tell her why this commodity is worth 100 yuan or more.

Remember, what you sell to customers is not the jewelry itself, but the expectation that the accessories can bring to the customers. Let the customer imagine how beautiful, fashionable, charming, and tasteful that she brought this adornments. Improving customer turnover probability is the first requirement for successful jewelry store operation.

　 Second, adjust the commodity structure.

Suppose you have a turnover of 1000 yuan a day, if you sell 10 yuan for 100 items, do you have so many customers per day? If you sell 100 yuan, you only need 10 pieces to achieve 1000 yuan turnover.

Of course, your customers can't buy 100 yuan, and this kind of customer is a minority, but if you can attract a small number of people to your store, it will be a great success for you.