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Lining Starts Eric&Nbsp; So&Nbsp; Pure&Nbsp; Classic&Nbsp; 50 Special Edition Shoes.

2011/6/8 11:44:00 164

In May 27, 2011, the famous sport in Beijing was founded in the museum. Brand Lining Famous in Hongkong Trend Designer Eric So Suxun jointly created the "Change Is Changeless" series of products, the first shoe product "Pure Classic 50" released, unveiled the joint series products prelude.

"Li-Ning X Eric So Pure Classic 50 special edition shoes" uses Li-Ning original Pure Classic shoe type, on this basis, with the brand-new color matching and the material sublimation deduction. "Change Is Changeless" illustrates the two sides' understanding and understanding of the trend culture. The trend is changing rapidly. It is a simple design to meet the changing trend of the world. Designer Eric So not only continues the consistent concept of Lining brand, but also emphasizes the super strong and versatile performance of shoes, which will blend the trend and sports life perfectly.

Pure 50 white {page_break}

　　

Pure 50 black {page_break}

　　

Conference multimedia art installation {page_break}

　　

Event site display

In addition to the official launch of the cross-border cooperation product, the conference attracted more people from the capital to gather more details of the cross-border cooperation and experience the wonderful artistic conception of the cross-border Change Is Changeless. In the space with great design sense at the press conference, through the multi-media art device, the audience can feel the "invariable" concept in the multidimensional and stereoscopic angle of sound and light. DIY kaleidoscope let all guests return to childhood to experience childish interest and enjoy the pleasure of their own creative design. The climax of the night's conference was the "I wish" activity that everyone joined. The audience shared philosophy of life and expressed good wishes. The whole conference has a warm atmosphere, and it can be called another classic event created by the Li-Ning brand for the trend of the capital. {page_break}

It is reported that following the joint series of the first product Pure Classic 50, in the second half of this year, Lining and Eric So will also issue two cooperative shoe products.

Lucky grass LOGO creates new street trend

The Eric so did not use any elements related to the past works, but designed for the "Li-Ning X Eric So Pure Classic 50 special edition shoes" specially designed four heart shaped lucky grass LOGO, carrying the love of Eric for the family, four hearts representing father, mother, herself and younger brother. At the same time, the lovely and special shape definitely accords with the taste of the current tide, and it will surely lead to the latest trend in the street.

The secret behind Tai Chi shoe name 50

"Li-ning X Eric So Pure Classic 50 special edition shoes" is particularly mysterious because of the number "50". What is behind the number of "50"? What is the intention of designer Eric So? The answer will be beyond your expectation!

The ancients in China used the theory of "infinitas and Tai Chi" to interpret the life of all things and the changes of everything. "Li-ning X Eric So Pure Classic 50 special edition shoes" as the "Change is changeless" product series, the first and the only black and white colors of the Taiji diagram are used, forming a complement of "one Yin and one Yang", and using the traditional Chinese elements to convey the theme of "constant response to change" more vividly. The Taiji diagram is divided into two sides: the Yin and Yang sides. The shape of the yin-yang boundary on each side is exactly a "S" type, plus the dots on the two sides of the Yin and Yang, which just form a deformed "So". The "So" extracted from the Tai Chi Yin Yang double diagram is the direct source of the number "50". After the addition of "50" of yin and Yang, it becomes the "100" representing the perfect balance.

"50" was born in Taiji Bagua diagram; "Li-ning X Eric So Pure Classic 50 special edition shoes" evolved into Lining Super Classic, which is exactly the essence of designer Eric So. The most basic form of Chinese interpretation is the interpretation of the source of Lining's cooperation with Eric Eric, which is also her understanding and respect for Chinese traditional culture.