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High "Entry Fee" Makes Clothing Brand "Can Not Afford To Hurt".

2011/6/14 8:40:00 72

The entry fee was the invention of western commercial society in the 80s of last century.

Slotting allowance

Has become a part of China's business profits.

Recently, at a regular press conference, Chinese Ministry of Commerce spokesman Yao Jian said that the new document was being drafted.

He said that the entry fee continued to exist in China's retail and department stores, which is reasonable to a certain extent.

market

A phenomenon in the process of modernization.

There are experts on the entry fee.

Rationality

Questioned.

Though it exists

Large scale

Pushing prices up is a bit of an exaggeration, because the entry fee has been in existence for many years, and the rapid rise in prices is the most recent thing.

But the entry fee, whatever the name, is part of the difference between the supply price of the supplier and the retail price of the supermarket. Even if the supermarket cancels the entry fee, as long as the right to speak is still in the hands of the retailer, it can still earn the cost by directly lowering the purchase price.

The so-called "entry fee" refers to the supermarket.

supplier

A fee charged before a commodity enters the supermarket.

It is more than one year, two years, but a lot of years in China about whether the cost should be accepted or not.

This time, the reason why it was pushed to the cusp was that a recent report by CCTV revealed that large supermarkets (Carrefour surveyed by Carrefour) had been charging suppliers with various entry fees (including account opening fees, festival fees, new shop opening fees, old shop decoration fees, new product fees, bar code fees, contract renewal fees, posters fees, stack charges, information sharing fees, promoters' management fees, consulting fees, promotional service fees, etc.), which accounted for about 40% of the retail price of commodities, and directly pushed up the prices of China.

The entry fee is now a "business freak" in China. In the developed countries, the same fierce market competition will, of course, also encourage big retailers to generate impulse to crush suppliers by virtue of their dominant market position. However, the strict legislation has sealed the road. As early as the 30s of last century, the United States promulgated the Robinson Portman act, which prohibits businessmen who are likely to monopolize the market, and charges entry fees, special discounts and unreasonable fees to suppliers.

Japan's relevant laws clearly define the 17 phenomenon as abuse of market dominance.

In fact, there are similar provisions in China's "anti monopoly law", "prohibiting operators with dominant market position, abusing the dominant position of the market and refusing to trade with the trading counterpart". In 2006, the Ministry of Commerce's "fair trading management measures for retailers and suppliers" (also known as the seventeenth order of the Ministry of Commerce in 2006) and some places also issued local laws and regulations, prohibiting the collection of various forms of unreasonable entry fees, but the implementation was lacking in strength.

Supermarket entry fee is only a microcosm of a large number of abuse of market dominance in the Chinese market. Most large retail enterprises in China are adopting this low cost and low risk expansion mode, relying on their channel advantages to collect various fees from suppliers and earn profits and occupy cash flow.

In recent years, China's local retail interest groups have been hoping that China can imitate Japan's introduction of the law of commercial large shops and the urban commercial network planning law, etc., which will constrain the expansion of pnational retail giants from laws and regulations.

In 2008, the Ministry of Commerce issued a document that put the approval authority of foreign retail stores down to the provincial level business department, which would make the local retail industry more stressed.

The local governments that have obtained the right of examination and approval have thrown olive branches to foreign capital businesses, attracting foreign investment projects vigorously to settle down, bringing in achievements and taxes for attracting local investment, and some foreign giants are said to have obtained super national treatment and are allowed to break through planning in some cities, forcing or even illegally opening shops.

These, from another angle, include entry fees and other behaviors.