Lining Confirmed The Price Adjustment In The Four Quarter Of &Nbsp, Or Raised The Price Of A New Wave Of Sports Brand.

Sporting goods limited confirmed the fourth quarter product price rise.

In June, Lining concluded his fourth quarter 2011 new product order meeting.

Don't panic! The main force is still diving. The stocks that are locked up are likely to be saved! In March, the stock market is likely to undergo great changes. The hidden fund movements behind the seesaw campaign! The fourth quarter of the domestic sports brand will end in 2011, including the brands of Lining, Anta, XTEP, PEAK, and 31st degree. The fourth quarter's shoes and clothing will have a price rise of one to 20%, so as to cope with the possible decline in the profit brought by the rising cost.

This is not the first collective price increase of domestic sports brands.

The price of sports brand products has risen by 10% to 20% this year, according to the data released at the beginning of the annual ordering and annual reports.

The core product prices of domestic sports brands are calculated from 200 to 300 yuan, and the average consumer will spend 50 yuan on their shoes and clothes on average.

Zhang Xiaoyan, director of external affairs and public relations of Li Ning Co, said that the increase in price is partly due to the increase in the cost of product development and the increase in costs. On the other hand, it is the cause of the industrial environment, such as the cost of raw materials, the cost of manpower and the increase in the rental cost of commercial premises.

In the Li Ning Co's first half performance summary report, the group strengthened the management efficiency of the retail terminal and increased the proportion of self run shops, resulting in a faster rise in group rentals and human costs. On the other hand, the advertising marketing and promotion expenses technology was relatively low last year. The group increased its brand investment this year, and the overall cost rate increased by 7 percentage points over the same period last year. 31.8%.

In fact, in the 2010 earnings report, Lining had already predicted.

In July 7th, Lining released the "first half of 2011 operation and performance prediction and annual outlook" report released by Hongkong. It said that Li Ning Co, which persisted in brand promotion and was at the initial stage of active change, would reduce overall sales revenue by 5% in 2011.

At the same time, the company's profit margin will drop to around 6%~7% in 2011 due to the efforts to increase channel reform and speed up inventory clearance.