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Levi' S "Commuter" Series Released (Chart)

2011/7/15 11:43:00 41

Levi' S "Commuter" Series Released


Levi 's Commuter is the latest and original series of famous brand Levi's. It has used its famous treasury as archetype and added special design and functions to meet the needs of city cycling enthusiasts. The new series will be on sale at selected Levi's stores this week. The 511 version and Commuter products of the overalls will form a complete product line of the entire series.

 Levi's

Levi 's Commuter is the latest and original series of famous brand Levi's. It has used its famous treasury as archetype and added special design and functions to meet the needs of city cycling enthusiasts. The new series will be on sale at selected Levi's stores this week. The 511 version and Commuter products of the overalls will form a complete product line of the entire series. Since it is called Commuter, it must be expressed on the finished product. While maintaining the Levi's brand's wearing and classic brand elements, the product also takes into account the performance, convenience, safety, flexibility and protection required by bicycle enthusiasts. The release of this product line also represents the innovation line advocated by Levi's, not only for fashion innovation, but also for a positive change in the world.

"This series is inspired by the traditional American style and people's enthusiasm for cars," said senior vice president of Erik Joule, Levi's's men's clothing distribution and design. This is designed for those cycling enthusiasts, and they are also designed and created by them. I know that our jeans have been worn by many riders to cross the city, to work and play, and there are many designers of our brands. We listened to their voices, explored their needs, and then created a combination of functional and street fashion.

This design is mainly designed around the classic 511 body design, which is the most popular body repair pants of Levi's. The 511 pants pants are upgraded with materials and structure, which can increase the flexibility and durability of pants, and protect the potential dangers of riders.

511? Commuter this time is divided into two styles, the trousers version and the cut version, using two different materials of tannin cloth and non tannin cloth. This series also contains the classic Levi's tooling jacket, which originated in the 1962 and is now being improved to tailor styles that provide better performance.

In order to do the best, Levi's focuses on functional design in this redesign, and brings the brand from Switzerland to NanoSphere technology. Thereby improving the waterproof performance, dirt resistance and wear resistance.

In order to ensure the integrity of this series, Levi's expresses its differences, and has joined hands with technical expert Clariant to create a style that is invisible but very intense. All Commuter single products are sterilized, and keep refreshing in long outdoor activities.

In addition to performance technology, Levi's brand also uses its own view and tailored structure to make it more friendly. 511 and the tooling's funds are in the range of their fit to show their flexible motion performance. Let the cyclists feel the simplest enjoyment with different design styles.

"As a cyclist and myself, I believe that this series of works has all the functions that cyclists want to possess, which is absolutely consistent with their values, but this characteristic can not be obtained in other brands," Joule added.
 

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