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Fine Selection Of Professional Exhibitions

2011/7/18 10:14:00 43

With the differentiation of product services and the intensification of market competition, many exhibitions are becoming more and more professional. For example, there are meat specialty exhibition, condiment specialty exhibition, convenience food professional exhibition, dairy beverage professional exhibition, wine professional exhibition.

Its relative comprehensive exhibition generally has the advantage of good publicity effect, which is conducive to expanding the influence and maximizing the use value and market potential of the product, but it may not attract enough target audience.

The advantage of professional exhibition is good trade effect, and the trend of development shows that the more specialized content, the better the trade effect.

Therefore, product promotion by participating in professional exhibitions has become one of the most important business activities of enterprises.

Most successful professional exhibitions have a certain scale.

Industry influence

。

The scale mainly refers to the number of exhibitors and the number of professionals visiting.

International exhibition companies organize large-scale professional exhibitions, with an exhibition area of more than 20 thousand square meters or even more. The professional exhibition organized by domestic organizations has a certain scale if it is over 10 thousand square meters (about 500 standard booths). If the exhibition area is 3000 to 4000 square meters, it will not be a large-scale professional exhibition.

A large-scale professional exhibition can attract more professionals to visit. This is the guarantee for enterprises.

Successful exhibition

The most important factor.

The organization and topic selection of industry activities are also.

Assessment professional exhibition

One of the important factors.

In China, even if some international exhibitions, if China's industrial associations to join, often can be held more successfully.

Because the industry association has the domestic and foreign information of the industry, the exhibition is targeted to meet the needs of the industry, enterprises and buyers. The industry association has a large number of member units, has a large network system, and has extensive ties and influence both at home and abroad and inside and outside the industry. At the same time, trade associations often organize targeted academic exchanges and new products, new technology promotion conferences, and important conferences in the industry, which are not available in other units. Besides, industry associations are easily supported and helped by government departments and international trade organizations, and will also be trusted by industry and enterprises.