How Can We Become A Mature Exhibitor?

The exhibitors are divided into three categories: rational, emotional and mature according to the number of exhibitors, the effect of exhibitors, the satisfaction of exhibitors, the experience of exhibitors, the strategies and methods of exhibiting and exhibiting.

A mature exhibitor is someone who truly appreciates the value of the exhibition.

Every mature exhibitor knows that compared with other marketing tools such as advertising, it can achieve the basic marketing objectives of attracting new customers, discovering potential customers, saving costs and saving time by exhibiting, so the exhibition is therefore called the most effective marketing tool for enterprises.

International exhibitors take part in the exhibition of famous industry into the strategic marketing of enterprises, formulate the exhibition plan one year ahead of schedule in the enterprise marketing plan, and put forward the enterprise participation marketing plan according to the operation rules and relevant regulations of the exhibition and the enterprise sales plan, which is an important part of the overall marketing mix of the enterprise.

However, not all enterprises know how to use this tool with great facility.

Various kinds of exhibitions are held every day. What kind of exhibitions are your first choice?

Why should our enterprises take part in these exhibitions?

Every day we will receive numerous invitations to exhibitions. But what exhibitions are worth our participation?

Our research shows that mature exhibitors generally have a very accurate positioning for exhibitors: the basic purpose of exhibitors is to sell, and there are many possibilities for exhibitors.

According to the German Trade Exhibition and

For example, IFO, a famous German research institution, has conducted a special investigation into the "enterprise exhibitors' goal" of the world's largest exhibition of mechanical engineering and equipment held by Munich Exhibition Company, Germany, which is one of the world's multinational exhibition groups. The results show that its visibility in the exhibition is 85%, close to old customers and new customers are 70%. Through the exhibition, the market share of products is promoted by 63%, the new products are promoted by 60%, the visibility of products is increased by 58%, the exchange information accounts for 50%, the customer demand is found to be 50%, and the customer demand is found to be 50%, which affects the customer's decision making 33%. Finally, the signing of the sales contract only accounts for 29%. "BAUMA"

It can be seen that for mature exhibitors, they know that although the fundamental purpose of their exhibitors is to improve their products.