XTEP's Net Profit Amounted To 466 Million Yuan In The First Half Of The Year.

August 16th hearing XTEP The group released its first half performance report today, showing that the company turnover increased by 26% to 2 billion 570 million yuan in the first half, and net profit reached 466 million yuan, an increase of 25% over the same period last year. Gross profit margin was 40.9% during the period, up 0.2 percentage points from 40.7% in the same period last year.

　　 The income of all kinds of products has increased by nearly 30% over the same period last year.

According to the report, XTEP group increased its average selling price in the first half of the year, so its turnover increased by 28.9%. And from the business classification calculation, shoes Shoes and shoes clothing The sales revenue of accessories and accessories sales increased by nearly 30% over the same period last year, especially in the first half of this year, with sales exceeding 1 billion yuan, reaching 1 billion 52 million yuan, an increase of 28.7% over the same period last year.

In addition, the gross profit margin increased by 0.2 percentage points to 40.9%, of which the gross margin of footwear products increased by 0.8 percentage points to 41.1%, while the gross profit margin of clothing products increased by 0.2 percentage points to 40.9%.

From the perspective of regional turnover, domestic market The eastern, southern, Western and northern regions of the three regions basically maintained a turnover of 2 billion 452 million yuan, of which the sales performance in the East was outstanding, and the income in the first half of the year was 1 billion 22 million yuan, representing an increase of 27.2% over the same period last year 804 million yuan.

　　 The second half will accelerate the opening of stores

According to the report, as of June 30, 2011, the number of XTEP retail stores increased by 407 to 7438, an increase of 14.1% over the end of last year, and the total sales area and the average sales area of each group were 645 thousand square meters and 87 square meters respectively.

In terms of product innovation, footwear products, XTEP launched the first half of the 8 series and 12 sub series, a total of about 2000 new shoes, including running, football, basketball and many other series. In terms of clothing products, the first half of the year launched 6 series and 11 sub series, a total of about 2700 brands of clothing.

In addition, due to the lack of competitive edge in the first tier cities, XTEP group has closed down some other brand retailers. In the first half of this year, the number of other brand retailers decreased by 80, and the number of them was 340. In the first half of the year, other brands earned 118 million yuan, down 15.3% from the same period last year.

The number of retail outlets of XTEP brand in China's two or three line cities is about 80% of the total number of XTEP brand retail outlets. The report said XTEP group plans to open 462 stores by the end of 2011, an increase of about 10% over the first half of the year, and the retail sales to about 7900. XTEP group also plans to develop new XTEP children's shoes and clothing series. It is expected to open about 100 retail outlets in two or three cities by the end of 2012. In addition, XTEP group plans to expand production capacity and add 3 million pairs of shoes production base in Hunan. The base is expected to be put into operation at the end of 2011.