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Children'S Clothing Market Strategy Is King &Nbsp; Marketing Is King.

2011/8/31 14:09:00 57

Children'S Clothing Marketing Strategy Marketing

Talking about the goal of children's wear market

strategy

In order to choose the target market by market segmentation strategy, the first thing is to determine how many sub markets should be selected as the target market and how well they enter the market, which is the coverage strategy of the target market.

When making a target marketing strategy, enterprises usually have the following choices: non difference

Marketing Management

Strategy, differentiated marketing strategy and centralized marketing strategy.

1. differentiated marketing strategies

Differentiated marketing strategy refers to the implementation of various brands, styles, scales, prices and varieties according to the different characteristics of different market segments.

distribution channel

A variety of advertising forms and other marketing mix to meet the different needs of consumers.

Differentiated marketing strategy is the product of the diversification of economic development and consumer demand, and also the result of market competition. In recent years, some large enterprises at home and abroad have adopted this strategy.

The advantage is that it can expand the total sales volume and increase the market share. At the same time, a variety of marketing combinations can enhance the competitiveness of enterprises. The shortcoming is that production costs and marketing costs will increase.

2. centralized marketing strategy

A centralized marketing strategy is to select a niche market as the target market and concentrate on specialized production and sales to meet the needs of specific consumer groups.

The advantage of this strategy is that it can make the product occupy a dominant position in the local market. Specialized production and single marketing combination are conducive to reducing the cost of enterprises. The shortcoming is: because the target market is narrow, once the market changes, enterprises will not be able to adapt, and they will probably get into trouble.

3. non differentiated marketing strategies

Enterprises regard the market as a whole and a large target market. They no longer segment the market, nor do they design products according to market differences.

Enterprises believe that consumers have the same needs, only to launch a product, formulate a single marketing mix strategy, and explore the whole market.

The advantage of this strategy is that products can be produced in large quantities, large quantities of storage and pportation, unified sales and unified advertising, thereby reducing costs.

For example, before the reform and opening up, FAW only produced Jiefang brand cars, and Tianjin bicycle factory only produced Flying Pigeon Brand bicycles to meet the needs of users nationwide.

The negative effect of the non differentiated marketing strategy is: ignoring the differences between the different segments of the market, the personalized demand of the consumers can not be satisfied.

When a number of enterprises in the same industry adopt this strategy, the market competition will be abnormal.

fierce

This has led to a decline in corporate profits.