What Is The Price Of Chanel Crazy?

Only under such a marketing concept can we keep it.

In addition to the big increase, the frequency of price increases has made many consumers complain.

It was only 10 months apart from a price rise in July 2010 and May this year.

A lot of people complain about coming up before they arrive.

But even so, sales of Chanel2.55 are not up.

The rise in prices at a high frequency and high frequency makes consumers seem to be racing against time, just to catch up with their beloved bags before the next price hike.

As consumers rush to buy, the voice of doubt rises.

What are the reasons behind Chanel's crazy price hikes?

In fact, as long as we analyze carefully, we can still see the reasons.

1 original

Chanel, including other brand luxury goods, can not avoid the impact of rising raw materials.

Data show that leather prices rose by 5% - 10% this year, mainly due to the shortage of sheepskin supplies.

Not only the sheepskin, such as the crocodile skin, ostrich skin, which is often used in luxury bags, the price of the rare animal fur is even greater.

In the wool side on the original side of the sheep, the price of raw materials will also be reflected in the product, and ultimately will be borne by consumers.

2 exchange rate effect

In June 5, 2010, the euro fell against the US dollar to its lowest level in more than 4 years.

Since the beginning of the year, the euro has fallen by more than 15% against the US dollar.

As we all know, most luxury brands come from Europe, such as France and Italy.

The fall of the euro means that the luxury brands that buy parts and raw materials from the US dollar countries mean less profits and higher costs.

3 luxury business strategy

Much of the rise in the price of luxury goods is due to its underlying operational strategy.

The "high price" feature of luxury goods is not only a manifestation of the spiritual value of luxury goods, but also an important means for users to show their identity and status.

In the economic situation of exchange rate change and inflation, no price increase means depreciation. It also means the loss of supporters.

To sum up, the price rise is an inevitable and necessary means of operation in the current situation of luxury goods.

Moreover, with the prospect of world economic development, the trend of Chanel and other luxury goods prices will continue for a long time.

Perhaps we will ask: can the luxury goods that only rise or fall can be preserved or even appreciated?

In fact, most luxury brands will use various means of operation to ensure that their products do not depreciate in order to guarantee the image and value of their brands.

But if you want to buy luxury goods as well as buying stocks, you have to choose Icon Bag, limited or customized products that represent the brand.

For example, the 2.55 package of Chanel can continue to rise in the global economic downturn.

It seems that we can not expect Chanel to stop because of the rising price of luxury brands.

And the only thing we can do with luxury goods is to see the right time.

At the same time, he comforted himself and said, "if you really like something, why do you care about his price?"