West Clothing Enters The Era Of Brand Competition

Kai Rong Du

Jin Bao and other clothing cities are hosting the "colorful west station, wonderful crossing" shopping mall activities, and the 2011 autumn and winter new products conference in the west square grand opening.

According to the organizers, this autumn and winter new product conference shop broke past the operation mode of brand naming, which was jointly released by more than 10 excellent clothing brands selected from the three major garment cities, and the package of the most fashionable, popular, most eye-catching and hot selling styles of the season was pushed and pushed.

The whole conference covers girls' wear, ladies' wear, men's wear, down garment, cowboy series and sportswear, etc. more than 10 famous brands such as NEWLAIT, moving knot, Li Qi mana, A&B men's wear, Dillion and King pop participated in the conference.

Insiders pointed out that the West garment trade circle organized such activities, providing business information, policy information, new product presentation, product information dynamics and international trend analysis, and so on, which will play an exemplary role in upgrading and upgrading the entire Liuhua business circle.

Colourful sportswear

Great heat this autumn

The brand of this joint issue is mainly in Europe, America and Japan and South Korea. With the style of "simple and fine tune", "fashionable sunshine", "aesthetic leisure" and "bold and unrestrained personality", it is integrated into European, Japanese and Japanese fashion elements and Oriental design concepts, creating a unique and fashionable personality style of women, and adding low-key luxury elements into the details of clothing, which has evolved the noble and relaxed fashion dress of the urban women, and the unique cultural atmosphere.

The conference includes the classic long coat, windbreaker, waterproof short coat, suit, loose knitted sweater, down jacket, new style jacket for pilots and sportswear.

In the design of coat, windbreaker and sweater, it emphasizes architectural contour, and the retro style in 70s. It has three advantages in terms of femininity, rock and wind and sexy wind. Fabrics are made of wool, pure wool, cotton and hemp.

Casual sportswear emphasizes colorful, colorful, bright red, purple, yellow green, lemon yellow, sour orange, apple green...

These gorgeous colors, which are very hot in spring and summer, are popular in autumn and winter this year.

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The West synthesis of building station

Industrial service base

It is reported that in recent years, wholesale markets such as Zhan Xi, Jin Bao, Kai Rong and so on have invested a lot of money every year to plan and participate in activities such as Liuhua international clothing festival and Guangdong fashion week.

"Through this event, let us know the latest international trend, closer to the international fashion trend, and docking with international buyers to understand the needs of both sides.

Wang Jian, general manager of West Garment City, said that the purpose of this event is to guide businessmen to create their own brands.

"There are many excellent fashion designers in Guangdong, but they have not turned the advantages of designers into brand resources."

He pointed out that the cooperation between many designers and business owners did not give full play to their advantages. The development of products was mainly based on copy edition, which made the brand style very difficult to set up.

Jin Bao, deputy general manager of garment city, Lu Haifeng, said that after a rise in raw materials and labor costs, clothing profits were squeezed to the critical point of winning and losing. Some of them, with their own brands and strong R & D capabilities, have not only gained a foothold in this cost war but also gained rapid development. The importance of clothing designers to the development of enterprises and brands has been shown again.

In addition, with the revival of garment production base in coastal areas, Liuhua spring has begun to face the challenges of emerging markets.

Yu Chonglun, deputy general manager of Kai Rong Du clothing wholesale center, believes that the development of "west brand clothing" starts with the development of "brand driving": first, upgrading and upgrading the garment market; two, clothing merchants begin to set up their own production base, from early simple goods, roasted goods and agents to own their own production base, and register their own foreign trade clothing trademarks and brands.

In the future, station west will focus on logistics, e-commerce, technology exchange, talent exchange, fashion design, brand planning, marketing planning, etc.