The Odd Men'S Clothing Was Repeatedly Unqualified &Nbsp, And The Franchisee Was Handicap.
The SFC will review today's Fujian odd Holdings Limited.
company
First application.
Fujian is a private apparel retailer specializing in the retail and wholesale business of popular fashion men's clothing and apparel (SPA). It is one of the early SPA models in China.
However, the outsourcing mode of production products, the unqualified spot checks and the risk of performance depend on franchised stores have been questioned by the market.
Product production depends on outsourcing.
In the operation of Fujian prospectus, outsourcing of low value-added production is outsourced to suppliers.
Although the company has established a strict screening mechanism and procedures for screening suppliers, the output, quality and production cycle of products are limited by factors such as the supplier's production capacity, processing technology and management level.
With the growth of product sales in the future, Fujian needs to find more suppliers who meet the requirements of the company. If the supplier management is unable to meet the development needs of the company, it may lead to a delay in product supply or a decline in the quality of products, which will adversely affect the company's business performance.
The quality of products has been checked out many times.
Fujian has a "bad record" on the spot checks of product quality.
In the 3 quarter of 2010, the Fujian provincial regional inspection and inspection of T-shirts products, Fujian, Fujian, Fuzhou, Yang Qiao Branch
Model
The quality of the two T-shirts of 175/92A and 180/96A was found to be unqualified.
Coincidentally, in the third quarter of 2009, in the Fujian provincial product quality supervision and spot checks, the Fujian casual Qingyang Jinjiang Yingbin branch model "170/76A" casual pants were also detected that the product quality was not qualified.
Franchised mode challenged
Fujian's main sales mode is direct outlets.
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Store combination mode.
As of June 30, 2011, a total of 286 stores, including 179 stores, accounting for 62.59% of the total number of stores.
Franchisee's contribution to Fujian's performance has also increased year by year.
During the reporting period, the proportion of affiliate sales to main business income was 30.82% in 2008, 47.92% in 2009, 57.93% in 2010, and 58.64% in 2011.
From this we can see Fujian's dependence on franchising mode.
But the franchise mode is a double-edged sword for the company.
As the number of franchisees continues to increase, if management training level can not match the growth rate of franchised stores, there may be a drop in the management level of some franchisees, which will adversely affect the company's brand image and business performance.
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