NOVOMANIA&Nbsp; 2011 International Brand Clothing Exhibition Is Brilliant.

NOVOMANIA, as China's largest fashion show, aims to show the Chinese market.

NOVOMANIA successfully held two exhibitions, attracting 11 or more than 000 participants.

This NOVOMANIA will be moved to the Shanghai World Expo exhibition hall. It is also the largest exhibition hall in Asia so far, covering an area of 25000 square meters.

NOVOMANIA will introduce more than 200 brand new brands this year, and its brands all over Europe, the United States and Asia.

It will meet with the public in from March 7th to 9th next year. The number of visitors is expected to reach a record of 20 and 000 places, including retailers, distributors, agents, buyers and mass media.

To coincide with this exhibition, the Expo exhibition hall will be divided into five main areas: cowboy, fashion, shoe accessories, street movement and modern clothing.

At the same time, in the central area of the retail real estate area, developers and upcoming projects will be concentrated.

NOVOMANIA is the only fashion show that divides retail real estate into a single area. This highlights the importance of the linkage between international clothing brands and domestic market developers and potential distributors.

"Replay brand is honored to participate in the third and so far the largest NOVOMANIA exhibition in Shanghai," said Oliver Petragallo, director of sales and marketing at Replay brand Asia. "This exhibition gives us the opportunity to go deeper into China's vibrant market and strengthen our brand image.

At the same time, we also hope that through this exhibition, we will strengthen our friendly cooperation with franchisees and expand brand sales channels.

"Our OVS brand is going to show our latest series in March next year. It is really a very exciting thing," said Franz Hillburger, chief executive of OVS brand China. "This exhibition provides us with an excellent stage. We seek more business opportunities and show our brand to the most influential industry leaders in China's apparel industry.

NOVOMANIA is of great commercial value to the garment industry. We are looking forward to it. "

The theme of this year's exhibition is "Hyperreality", that is, show yourself, with a view to breaking through unlimited potential.

In order to show this theme, NOVOMANIA will present Fashion House for the first time.

There will be a model show every day, showing cutting-edge brand clothing.

At the same time, Seminar House will be held by industry guests to conduct in-depth seminars, covering the most advanced retail concepts, visual merchandising and other hot topics.

"We are looking forward to enabling our exhibitors and retailers to feel the new wave of China's clothing industry," said Mr. Guilherme Faria, executive director of NOVOMANIA. "We are not only providing a platform for the exchange of clothing brands and retailers, but we are also committed to providing better services for all exhibitors, such as arranging business card scanners in front of each booth, with a view to establishing effective ways to track potential business opportunities."

NOVOMANIA is an important summit for the Chinese apparel industry to explore from strategic partners and provide a wealth of information exchange platform to a distinguished service environment and grand opening ceremony.

Mr. Faria added: "we are very proud of creating NOVOMANIA, because we believe that its existence will build a bridge between international brand and domestic high-end retail industry, which will make a great contribution to China's clothing market."

NOVOMANIA is the only clothing exhibition that provides one-stop platform in China. It has gathered many foreign brands with great expectations in the growing domestic market.

The introduction of Chaoyang brand retail concept and introduction of multi brand business model and other advanced business concepts, NOVOMANIA looks forward to the domestic garment retail industry to a higher industry standard, and occupy a greater industry advantage.

So far, the international trend brands including NOVOMANIA, Mango, Le Sportsac, Lee Cooper, Superdry, OVS, Replay and so on have been confirmed to participate in the NOVOMANIA 2012 international fashion show.

In 2012, NOVOMANIA will be unveiled in Pudong, Shanghai. The exhibition time will be 9 days in March 7th, -3.