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The Paris Fashion Show Has Increased The Performance Of New Design Works By 312.5%

2012/3/8 16:19:00 18

Paris Fashion Show Paris Fashion Week Fashion

As early as three and a half years ago, The British Fashion Council (BFC) found that London designers needed to sell their design works all over the world.


So, in this year's

Paris Fashion Week

We see this new term again on the agenda: the London Showrooms.


Leasing exhibition rooms is very expensive, and it is also an extremely complicated process.

Caroline Rush, executive director of BFC, says the London showroom can provide you with a room to share and help designers meet in different cities and buyers from all over the world.

These buyers are invited by BFC to look at these new and famous designers.


Since its inception in November 2008, orders for display rooms in Paris have grown by 312.5% in October 2011. The media exposure has increased by 391%, and the number of buyers has increased by 342%.

In October last year, a total of 528 orders were received in Paris.

Designer

Mary Katrantzou

For example, by participating in sharing the space between London showrooms, orders doubled from October 2010 to October 2011, and this year she continued to participate.


Because the London showroom in Paris was very successful, BFC decided to go to Hongkong, Losangeles and New York.

Caroline Rush believes that the best results can be achieved by concentrating British designers on the umbrella in the UK.

By setting up a showroom in London, buyers and media know roughly what can be expected.

Neither the organizers nor the designers involved believe that such a definition will obscure their own unique aesthetic characteristics.


A designer who attended the showroom between Hongkong and Losangeles.

Marios Schwab

It is pointed out that it is very important for us to popularize the British seal by way of project.


The main purpose of the Paris fashion show is to help new design works receive orders.

New York fashion show

It's a good partnership with American media and department stores and boutiques, and the Losangeles showroom is a great opportunity to encourage fashionable celebrities to wear British designer works on the red carpet.


BFC assessed the media value of the Losangeles showroom project and found that the UK showroom was equivalent to an advertising effect of one million pounds.

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