Spinning Machine Order: Quality And Quantity

On the one hand, the delivery of orders last year was carried out. On the one hand, the upgraded textile machinery products met the rigid demand of the textile market, which made the sales of the textile machinery market maintained at a decent level in 2011.

However, the overall sales growth of textile machinery industry has inevitably slowed down since last year.

Affected by the operation of the textile industry, it entered 2011.

As a matter of fact, the equipment category was very hot last year.

Orders fall back to normal

Many enterprises

For this year's cotton textile market, the industry analysts believe that the European debt crisis is difficult to alleviate, the US economic growth is stagnant, resulting in the global economic downside risk increasing, the overseas market demand is difficult to shake, and textile exports are facing difficulties. In the situation that has not yet reversed and the industry is hard to recover, the cotton textile market in 2012 is still not optimistic.

This also means that the market of cotton spinning machinery will still show fierce competition.

Under such circumstances, textile machinery manufacturers will encounter more difficulties this year if they fail to improve their equipment performance and meet the increasing market demand of textile enterprises.

Last year, the market for the drawing frame market was strong.

Although the order of the company's drawing frame is down this year, it is not as good as last year, but Shen Fangyong, chairman and general manager of Tianmen Textile Machinery Co., Ltd. believes that the quantity of orders this year is the objective reflection of the normal year of the spinning machinery industry, and the abnormal fiery sales last year is a supernormal phenomenon.

"In 2011, the market of textile machinery was hot. In the final analysis, it was a continuation of the investment pull effect in the downstream textile market. Many enterprises built their factories in 2010. Last year, they naturally continued to improve their equipment. Overall, the driving effect of the expansion project on the textile machinery market was far greater than that of the pformation project.

Last year, the order of the company's drawing frame reached about 400 sets, the overtime is not finished, and the investment boom of the textile industry this year has passed, it will fall back to the rational interval, so it is expected that the order of the company's drawing frame will return to the normal light of about 200 sets.

This year, in the context of the adjustment period of the whole industry, textile machinery enterprises should have a sense of normalcy.

Shen Fangyong said.

In the past two years, influenced by the investment of chemical fiber, the order of chemical fiber equipment has been good. Last year, sales momentum was booming, especially the filament equipment manufacturers. Several major equipment factory delivery plans had been discharged until 2013, and some equipment and accessories had to be delivered in the second half of 2014.

However, due to the rapid growth of chemical fiber production capacity, the cost of resources and environmental pressure and fuel power is also increasing. When the investment in chemical fiber industry gradually returns to rationality, the market of chemical fiber equipment will also be reduced.

Therefore, although this year's chemical fiber equipment manufacturers still have a certain order support, reserving R & D reserves and upgrading space for their own development is also urgent.

Winning market by comparative advantage

In 2011, the market demand of cotton textile machinery highlighted the efficiency and reduce the performance of the two major equipment to adapt to the structural adjustment of textile enterprises.

Therefore, the market demand of cotton spinning equipment, which is able to meet the needs of enterprises to reduce the demand for labor and intelligent production, is strong.

The automatic winding reformed electronic yarn clearer has also become a favorite of the market because it caters to the market demand of the old machine pformation of the automatic winder, and the common winding electronic yarn clearer produced by Jiangsu Saint Blue Technology Co., Ltd. has achieved the highest sales volume since its establishment, and has become a new profit growth point for the company.

Although investment in the entire textile market is cooling down, there is still a certain demand temperature difference between the high-end market and the low-end market.

From the comparative advantage, the high-end textile machinery and equipment products this year are obviously better than the products of big road products.

At the beginning of the new year, the sales personnel of Wuxi Hongda Textile Machinery Parts Co., Ltd. have embarked on the journey of visiting customers, contacting orders and researching the market.

It is understood that as the cotton textile industry is affected by the fluctuation of cotton prices, sales of the company's spindle bearings are also affected. Sales of covered spindles hit a record high in 2011, and this year's orders are expected to gradually return to normal.

However, there is still a certain market for high speed energy saving spindles. The order for spindle bearings on chemical fiber spindles has even increased. In addition, the high-end market of false twisters has continued to maintain the sales trend in 2011.

Because of the increasing demand for new fabrics, the company's main engine will also have some market demand this year.

Before 2011, the product of Tianmen Textile Machinery Co., Ltd. had been FA317 drawing frame.

Last year, in the face of the market peak, Tianmen Textile Machinery Co., Ltd. should move at a time and push the new products of TMFD81 drawing frame developed in 2008~2009 during the period to market.

Although the price of the equipment is higher than that of the similar equipment, because of its excellent performance, the customers are rushing to get higher profits and earn a full pot of Tianmen spinning machine.

As the textile industry has a long industrial chain, the market performance of various textile machinery equipment is also different. It is unlikely to be quantified in the same balance.

However, in the same type of spinning machine market, the quality of orders is much more obvious than the comparative advantage of products.

Quality and quantity, product performance is better than similar products, will drive the relative increase of product orders in a certain market volume, which is especially suitable for this relatively rational textile investment environment this year.

Adjustment and upgrading while taking advantage of the present

In December last year, the national textile machinery industry production and operation symposium, the decline of textile machinery equipment sales this year will continue to be a consensus this year will become the consensus of the participants in the business.

Many enterprises responsible person said that enterprises should take advantage of the market adjustment period to further improve the technical performance of products, improve the quality of existing products, increase the intensity of research and development of new products, and make adequate preparations for the next round of market recovery.

Without busy orders, textile machinery enterprises seem to be more relaxed in their own development planning and do well in daily management.

"This year, the main task of Tianmen spinning machine is to expand the scale, consolidate the foundation and strengthen the strength.

It takes more than three months for the company to complete the relocation of Tianmen Textile Machinery Industrial Park as a whole.

In terms of products, the company will adjust and improve the existing production line, process tooling pformation, realize the upgrading of existing products, and research and develop a batch of new products, including drawing frame and non drawing frame products, and accumulate strength.

This round of market fluctuations has made enterprises see the importance of human resources.

Therefore, this year, when the production task is not intense, the company will normalize the in-house training. On the other hand, it will recruit graduates and senior engineers through large-scale recruitment, and strengthen the work of talent reserve.

Shen Fangyong said.

In addition, expanding overseas markets and building textile machinery brands have been put on the agenda of many textile machinery enterprises this year.

Some things are only suitable for the low tide of the market, and some things must be done in the low tide of the market.

Textile machinery enterprises that have undergone several rounds of market fluctuations have become more rational, adjusting and upgrading to take advantage of the current situation, so that when the market climax comes, they will be able to tide over the tide and dance with the tide.