Online Shopping "OEM" Usher In Opportunities For Pformation

According to the data released by the General Administration of customs, China had a deficit of 31 billion 480 million US dollars in February and a surplus of US $27 billion 280 million in January.

The decline in exports is closely related to the decline in demand in Europe and other markets, which has led to a new round of "cold winter" in China's manufacturing industry.

2006, for overseas

In 2011, in the "fan guest ceremony", Chen announced that everyone in the city was

The same story also happened on Taobao's big sellers, such as Han Du house, rash and silk, and seven grid.

In order to better grasp the needs of users and reduce the risk of inventory, large sellers reduced the number of days of inventory turnover of traditional brand clothing enterprises to 60 days to 90 days in 180 days.

Many traditional foundry enterprises have adapted to 10000 bulk orders which are ordered, but they are not suitable for small or medium-sized batches of 200 or so batches.

Under the new mode, Internet brand and

The rise of online shopping has brought more and more opportunities for growth to Chinese OEM enterprises.

According to the AI data report, in 2011, the scale of online shopping pactions in China amounted to 773 billion 560 million yuan, of which clothing was more than 220 billion yuan. In addition to customers, hundreds of hundreds of annual sales of more than ten million yuan, or even hundreds of millions of yuan, were produced on Taobao.

Overseas OEM enterprises have been pformed into online purchasing brand OEM. Although there is no large volume of convenience, the small batch mode will have better gross margin and no risk of exchange rate fluctuation.

In the Pearl River Delta and the Yangtze River Delta, foreign trade enterprises are numerous.

Although e-commerce can not fundamentally change the business models of these OEM enterprises, it can not shake any industry pattern, but changes and miracles are taking place.

Zhou Dou, who has been in fashion for ODM for 20 years, has worked with all the big clothing brands in the world.

When he decided to open his own Internet brand career, he had a strong industrial quality and design level.

Based on this, Zhou Dou has built a clothing business brand brand, leno in the past 3 years to achieve sales of 100 billion yuan.

The traditional OEM enterprises only change the order from partners to purchase orders.

In fact, the biggest opportunity that the e-commerce market brings to the OEM enterprises lies in the fact that the manufacturing industry can make its own brand at low cost and thus have a better premium capability.

This is the easiest pformation path for many generations of OEM operators, who are OEM companies and earn meager profits.