Teach You How To Hold Exhibitions To Attract Big Brands.

　　 Exhibition It is the best window for enterprises to concentrate on displaying products and technologies, expand channels, promote sales and disseminate brands, and also serves as a bridge and link for communication between enterprises and customers. The exhibition has the characteristics of short, flat and fast. If the operation is right, it will achieve a good communication effect, so the exhibition will become a competition among many enterprises and media. market A lot of people want to get a slice of the competition. The result is a disorderly and vicious competition in the exhibition. Therefore, the exhibition is flying all over the world, and all kinds of exhibitions are flooding the market, making it hard for many of the companies that originally wanted to participate in the exhibition to have a headache. However, it is not necessary to eat because of choking. Choosing quality exhibition brands is an important factor to ensure the effect of exhibitors. This is mainly due to the following aspects:

First, a good exhibition must have a good name. Fairs generally refer to large exhibitions with large scale, extensive contents, exhibitors and visitors. The general people will think that the Expo is a high class exhibition which can have an impact on the development of society, culture and the economy. China's solar brand Expo is in the form of exposition, so the first impression to people is high grade. As a matter of fact, China's solar brand Expo has been well established in many years, including solar energy companies, distributors, consumers and all sectors of society. But we should also pay attention to the fact that the Expo has been abused. However, this does not affect the effect of China's solar brand exposition, after all, it has a profound foundation.

It is not enough to have a loud name. There is a need for themes to differentiate. For example, the theme of "the Sixth China (Wuhan) solar Brand Product Expo" in 2009 is "brand energy saving China". Eight words reveal a lot of information: first, the "brand" party, we insist on the name brand and fake certificates can not appear. This is a confusion in the solar energy industry exhibition. Today, it shows the differentiation of the exhibition at once. "Poly e" also highlighted that it was held in Wuhan, Hubei. "Energy saving China" is in line with the current trend of energy conservation and emission reduction proposed by our country, and it also indicates the effectiveness of solar energy conservation and environmental protection. In 2010, the seventh solar Brand Product Expo shouted the theme of "green imagination of Chinese power". Green products can be said to be pursued by the whole world. Low carbon economy has been mentioned many times on the international agenda. Green has undoubtedly become the theme of the development of the times. "Green imagination" makes many people naturally think that the Expo will have many products to show. The "China Power" highlights our country's first power image in the international solar energy utilization industry, and it is also a big competition of new products and technologies in the industry.

Secondly, the exhibition must be both authoritative and professional. For example, the "Seventh China (Wuhan) solar Brand Product Expo", held in March 2010, was hosted by the China solar energy utilization industry association, the China solar energy utilization industry alliance, the China solar energy energy industry association solar energy utilization Specialized Committee Association, the China Resources Comprehensive Utilization Association renewable energy Specialized Committee, the China Energy Conservation Association solar energy professional committee and so on four big markets. industry The authoritative organization has been supported by the National Standardization Committee for solar energy technology, the national solar water heater quality supervision and Inspection Center (Wuhan), the national solar water heater quality supervision and Inspection Center (Beijing), the golden sun Certification Center, and the China Environmental Certification Center. At present, many exhibitions are mainly investment oriented, free to pick up distributors, but the effect is still not very good. Comparatively speaking, the dealer network of large brand enterprises has been sound. What we need is to display the strength and image, and we need to get the latest authoritative information of the industry. It is also a great opportunity for big brands to communicate with the relevant departments. {page_break}

Finally, do a good job in service. If we do everything possible to meet the growing needs of exhibitors and merchants, we will do our best to do a series of supporting services, such as exhibition planning, overall promotion, attracting investment and so on, with exhibitors as the core. China solar energy industry information has been spreading all over the world for many years. All kinds of information on exhibitions will be widely disseminated in authoritative mass media, local TV stations, newspapers and networks. Dozens of staff members opened the exhibition to publicize the special vehicle to the market terminal, and distributed large amounts of information free of charge so that dealers and consumers could learn more about our industry knowledge.

It is reported that the seventh China (Wuhan) solar Brand Product Expo opened less than a month, booths have been booked out 90%. It is worth mentioning that the big brands in the industry are participating in all the big brands in the industry, such as Huang Ming, Li Ritter, Tsinghua sunshine, sun rain, sang Le, Samp, Meida, Tianpu, sang Xia, Yuan Sheng, MeiLing, Qun Sheng, sang Pu, Guang Hui, five stars, Royalstar, Best, Tianfeng, Yi Jia Yang, sun Bao, AUCMA, five stars, Yangzi, Wanjia Le, Boda Guang Zheng Shuang energy......

Recently, the "China solar energy industry information" soldier is divided into multiple channels, starting from Beijing and Zhejiang, and going to the county level and township markets to run the ice and snow, and carry out the publicity work of the seventh China (Wuhan) solar Brand Product Expo. The dedication of the staff is very touching to dealers everywhere. After a thorough understanding of the seventh China (Wuhan) solar Brand Product Expo, many dealers said they would have a look.

An entrepreneur once said that an enterprise is "made" rather than "planned". It is true that holding exhibitions and doing business is like doing business. Or to make a great deal of praise about how well their exhibitions are, even if large enterprises are flickered, and they also feel shame. Distributor It may be considered that the enterprise is also at this level, and the result is disappointing. The Chinese ancient saying of "birds of a feather flock together" is thus fulfilled. Therefore, to attract large enterprises, the exhibition must first make a brand exhibition. Only "build a good nest" can lead to "phoenix".