"Foreign Fabrics" Enter China's Outdoor Sports Apparel Market

"Foreign fabric" is hitting the domestic textile market. This is the first time to observe the seventeenth China Beijing fabric exhibition, Quanzhou. Spin The company's feelings are aimed at the strong demand potential of China's apparel customization and outdoor sportswear accessories.

High repetition rate of fabrics

"This Gold and silver decoration The luxury fabric can reach 1 meters, 20 euros - 80 euros in the Chinese market. A French fabric company co operated with Chanel said that at present, many famous Chinese garment enterprises have begun to carry out garment customization business. Although the high-end fabric purchases are not large, they are still very optimistic about the future demand of China's clothing and tailor made fabric market.

While importing fabric is concerned about the market of China's clothing and tailor made fabrics, domestic fabrics are subjected to cold reception. In the interview, a lot of enterprises responsible for developing garment customization told reporters that homogeneity of homemade fabric products is the reason why clothing enterprises have low willingness to buy domestic fabrics. "The repeat rate of domestic textile enterprises is too high, and they can get out of a fabric at random. More than 10 companies have, not suitable for garment enterprises to develop garment customization business, while in some foreign enterprises, there are only 2000 kinds of yarns, which conform to the personalized requirements of garment customization."

In addition, provincial textiles clothing Chen Cangsong, director of the export base chamber of Commerce, said that the import and export clothing materials in China are roughly the same value. Among them, 51% of the imported clothing materials are processed by imported materials, and 45% of them are processed by incoming materials. The lag of fabric design is the bottleneck that restricts the domestic textile industry to enter the high-end market. "Although some textile enterprises in Quanzhou have also developed new products in recent years, domestic fabrics can meet the general needs of garment enterprises only in terms of quantity. However, there is still a big gap in quality, touch and pattern design with imported fabrics, which is a little behind the transformation of high-end customization of brand enterprises."

　 Key technologies rely on foreign designated manufacturers.

In China's outdoor sportswear market, brand enterprises still rely on well-known imported brand fabrics to attract customers. General manager of Shishi, a well-known outdoor sports enterprise, said: "taking a waterproof and breathable fabric commonly used in outdoor clothing, the thickness of this fabric coating is very critical. If the coating is thick, it will not be able to permeate moisture, and the thin coating will be able to pass through. Therefore, the thickness of the coating should be good enough. At present, many similar key technologies are designated foreign manufacturers. "

"China's outdoor clothing market started late, but the market space to be developed is huge. At present, we will begin to design fabrics suitable for Chinese fashion sports brands. The fabrics used for ski suits and fitness clothes have great potential for growth in the Chinese market. A French fabric company that works with Adidas and Polo thinks so. In addition, foreign exhibitors say that most Chinese consumers' demands for outdoor sports products are still satisfied with the demand level of general outdoor travel and leisure activities. Enterprises will develop new leisure products for the needs of Chinese outdoor garment manufacturers.

Under the impact of "foreign fabric", local garment enterprises are also actively developing new products to compete in the market. The three layer composite fabric of Tai Lung cloth has the functions of breathability, moisture resistance and scratch resistance. The fabric is thicker and suitable for outdoor sports apparel in autumn and winter. The conventional functional fabrics such as three prevention, moisture absorption, sweat and ultraviolet resistance produced by long Xing long have begun to cooperate with famous outdoor brands such as Columbia.