Seven Mistakes That Should Be Avoided By Exhibitors In Clothing Trade Fairs

In recent years, the exhibition industry has shown its tricks.

In spite of this, some exhibitors and exhibitors have been repeatedly cheated. In order to further protect the interests of exhibitors and exhibitors, we have summed up the following 7 common mistakes made by exhibitors and exhibitors, hoping to give a warning to exhibitors and exhibitors.

First, the goal is not clear.

Every field

The exhibition must have clear objectives. Only by making clear the direction of the fashion show can we complete a fashion exhibition, such as the theme, exhibition hall layout, product display, etc.

The purpose of the exhibition should be to promote your products and help them enter the market.

Second, do not attach importance to the needs of exhibitors.

No exhibitors should attach importance to the new information provided by exhibitors. Only by attaching importance to their needs can they better grasp the conduct of a fashion show.

The total number of exhibitors ignores this problem and always loses such important information in the process of summing up work.

If you want to avoid these problems, you must attend the training and preparation work before the clothing exhibition.

Third, ignore the importance of employees.

Each exhibitor will always spend a lot of time, energy and money to organize the whole exhibition process in the early stage of exhibitors. The exhibitors often attach great importance to their own booths and exhibits displayed on the booth.

But in practice, these exhibitors are the most important envoys of exhibitors. Every exhibitor should carry out professional training for these exhibitors, so that they can have clear exhibition objectives, content and final expectations, so as to conduct professional exhibition trainers' professional image needs.

Fourth, not good at collecting information.

Every time we attend a fashion show, we must achieve the ultimate goal. We should be good at collecting the most outstanding and common problems in the large-scale clothing exhibition, which can avoid a series of things that should not happen during the next exhibition.

At the same time, we can collect the latest information of competitors, learn from each other's weaknesses, and perfect our next exhibition goal.

However, the exhibitors often neglect this point in the process of exhibitors, which makes the exhibitors happy to talk to the strange visiting enterprises for a long time, and ultimately delay the time.

Fifth, miss the exhibition assessment.

Friends who regularly participate in fashion shows will easily find that there are differences in every fashion show.

Especially large clothing exhibitions, they all have different advantages and disadvantages, and there are always many areas to be improved.

At the end of each exhibition, an assessment list will be received at the booth to continuously improve the direction of work.

Sixth, do not like to read the exhibitors manual.

Every exhibitor will be in costumes.

The exhibitors manual is received on hand. However, most exhibitors do not read this important manual carefully. In fact, the exhibitor's Handbook is the most important direction guide and saving money you received during this fashion show.

These manuals cover the entire exhibitors, and their contents are concise and easy to understand.

Here is a detailed introduction of the knowledge and content of the fashion show you want to know.

Such as the exhibition schedule, registration procedures, exhibitors information, exhibition instructions, pport services, housing information, advertising promotion information.

This important exhibition handbook allows you to quickly find the information you need.

Seventh, ignore the follow-up work of the fashion show.

After each clothing exhibition, exhibitors often ignore the summary work.

The post exhibition work usually takes the place of the second place. You should establish a timetable before the exhibition so as to follow up the work everyday and make the follow-up work of the sales representative office more meaningful.