Lining Has Been Cited As The Main Sponsor Of CBA For 5 Years, With A Total Contract Of About 2 Billion RMB.

Previous media reports revealed that CBA has signed a new home in the new season.

The amount of cooperation between the two sides is 250 million cash per year plus 50 million of the equipment cost.

Now the news has been further confirmed, but the amount is even higher.

According to NetEase correspondent Zhang Shu micro-blog, the sports brand is Lining, who has completed a 5 year contract with CBA, with a total value of 2 billion yuan.

CBA is now a big money bag.

It has been revealed that Lining won the three competition between Anta and Nike. After the end of last season, the contract between CBA and Anta has expired. Lining took the opportunity to make efforts to become a new "CBA only designated sports equipment".

5 years, 2 billion, equivalent to Lining's annual sponsorship fee to CBA, what is the concept? According to the previous situation, in 2004, Anta became the clothing sponsor of CBA, at that time, the amount of signing the contract was 3, 60 million, equivalent to an average of 20 million per season.

Now that 8 years have passed, the two amount has been 20 times better.

As a matter of fact, the competition for CBA was started last year.

The contract is about to expire. Besides Lining, Nike is also included.

But at that time, Nike reported only 80 million of the price per season, which is only 1/5 of Lining's money now.

In the initial offer, the price of Lining and Anta has already broken 100 million.

There is bound to be a reason to spend such a high price.

Looking at the turnover of Anta in recent years, we can see that in the first 04 years of cooperation with CBA, they had a turnover of 310 million a year, and the prices in the following years were 670 million, 1 billion 250 million, 2 billion 980 million, 4 billion 630 million and 5 billion 870 million, up to 8 billion 900 million in 2011.

This speed almost doubled every year.

and

According to their senior insiders, they sell basketball shoes best.

In recent years, Lining has sponsored many national team men's basketball costumes, including Spain and Argentina.

As they spend a lot of money in the overseas market, they have been looking for a chance to share the domestic market.

But at the same time, there is a problem placed in front of Lining. According to their 2011 annual performance report released in March this year, their gross profit in that year was 4 billion 114 million yuan, and net profit reached 386 million.

Obviously, Lining is optimistic about the development space after the cooperation with CBA. If they only sell with the current sales volume, they will not be able to profit from it.