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Chau Chuen Shoemaking: Specialization, Production And Marketing, And Technological Innovation.

2012/7/20 11:12:00 11

Footwear IndustrySilkShoe Accessories

 

This is the time.

leather shoes

The low season of production.

However, in the foot shoe market of Chau Quan Town, the reporter saw a busy scene: at 8 a.m., before the "golden boat TongZhou leather" shop, 3 trucks sent 120 thousand feet of leather, and 5 employees were busy coming and going to carry leather.

As soon as we know, the merchants are taking advantage of the off-season.


Speaking of Zhou Quan Town, there are not only 4 groups of enterprises such as Tong Kun and Xin Feng Ming, but also shoemaking.

silk

By the two major industries, the "4+2" situation will be formed.

Fei Jinlun, President of Chau Chuen shoes Association, told reporters that, including manual workshops, the Chau Chuen shoes industry characteristic park now brings together 590 large and small enterprises. 12 of the 250 finished shoes enterprises with "Qi Lan Duo" are exported abroad.

With the foot shoe market, Zhou Quan shoe industry has formed a large scale industrial cluster.


In the face of the economic downturn this year, the development of Chau Chuen shoe industry is also facing severe tests: the cost of raw materials, labor and labor has increased, and orders have been reduced.

To this end, many shoe operators can improve the added value of products by making special efforts to do well, combine production and marketing and technological innovation, and win the development space for themselves.


In the foot shoe market, Zhong Jinkui, general manager of Jinhui shoes material, has been doing leather shoes business for over 10 years.

"Now, 80% of the leather shoes produced in the city are the bottom of my family."

According to Zhong Jinkui, the soles are divided into three layers. He only manages the "middle floor", creating a world of his own by doing special work.


When it comes to the development of the footwear market, Zhong Jinkui also has a lot of emotion: "over 10 years ago, there were only 3 shoe material shops in the old leather shoes Market in Chau Quan town.

Look at the market now.

Shoe accessories

All kinds of products have formed a more perfect industrial chain, which has also provided convenience for peripheral shoe enterprises and reduced procurement costs.


In the vicinity of "Jinzhou TongZhou leather industry" shops, nearly 300 square meters of shops inside the stack stacked up two people high leather.

"There are only forty or fifty kinds of cowhide. There are tens of millions of dollars worth of leather piled here. We need about 1000000 yuan a month for stock."

Speaking of his own way of operation, Chen Aifang, general manager, said that he had abundant sources and varieties, and had formed a mature mechanism in operation, with more than 300 fixed merchants.

Now, as long as a businessman calls, he sends the goods directly to the other party.


According to Chen Aifang, before the shops in Hangzhou shoes material market, see Chau Chuen shoemaking enterprises are more concentrated, only moved to Zhou Quan.

She said: "Chau Chuen shoe industry chain sets shoe material supply and production marketing through-train, production, supply and marketing integration, we are very convenient to ship, and enterprises can quickly get goods from us."


In Chau Quan industrial area, Jiaxing chandando Footwear Co., Ltd. is a large shoe manufacturer. Last year, nearly 400 thousand pairs of shoes were exported to Russia, Japan and other countries.

The reporter saw that each workshop had 4 inspectors and 1 workshop directors.

Next to the material shop, a inspector stands on every few processes.

"Shoemaking is a labor-intensive industry. What we need to do is to do well in technological innovation and win with advanced equipment."

Zhao Fangnan, the head of the enterprise, told reporters that they were specially importing the machine assembly line from Italy, and they could save the workload of 35 workers.


It is through making full use of its advantages that the traditional Chau Chuen shoemaking industry has gone out of its own way.

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