Name Of Clothing Marketing Skills

The operator should not only manage the storefront well, but also give the shop name a good name.

The name of a baby shop should be positive and consistent with the laws and regulations. Otherwise, even if the shop name is unique, no one will feel it in vain.

Today I would like to share with you the four principles of baby shop naming.

First, easy to read and easy to remember principles.

Easy to read and easy to remember

It is the most fundamental demand for the shop name. The shop name is only easy to read and easy to remember, so that it can play its recognition function and communication function efficiently.

How to make the shop name easy to read and easy to remember? Here are the following points: simplicity, simplicity, simplicity, and ease of communication with consumers. The shorter the name, the more likely the customer's reverie is, and the more meaningful it is.

Two, support sign principle

A logo is a part of a store that can be identified but can not be expressed in words, such as Coca-Cola's red logo, McDonald's striking yellow "M", Apple's cowboy's missing apple and Mercedes Benz's trident star ring.

When the shop name can stimulate and maintain the identification function of the shop logo, the solemn and elegant imitation song, blackbody, or delicate and beautiful cursive script, official script, or modern symbolization, simplification, no modification font, depends on your style and personal management concept, and the overall effect of the shop will be strengthened.

Three, do not overly imply the principle of product attribute in store management.

It should also imply that some properties and uses of the product should be implied.

The obvious problem is that the more famous works describe a product, the harder it is to extend to other products.

Therefore, when the shop owner names the shop, do not use the shop name to imply too much about the types and attributes of the product, otherwise, it will not be conducive to the further development of the enterprise.

However, in the clothing industry, if the clothing store operates a certain type of clothing and is oriented to a certain class of customers, it will be able to name the customers so that they can understand the type of shops, and the successful example of the "Ladies house".

In addition to embodying types, it should also reflect the characteristics of clothing stores.

Four, heuristic association principle

It means that the shop name must have a certain meaning, so that consumers can wait for pleasant associations, rather than negative associations.

But it should be noted that sometimes from a language, it is the name of auspicious, and read in another language, it will have a negative meaning.

Therefore, when naming and making signs, they are different from person to person, different from shop to shop, and different from industry.

A suitable shop name can improve the grades of shops, and can also serve as a means of avoiding evil and doing business.

In this case, if you want to enter the market in the region, it will be renamed.

For one

Taking a loud name can, to a certain extent, play a promotional role for the store, and also play a positive role in expanding the tourist resources.

Therefore, it is particularly important for a shopkeeper to set a suitable name for his shop.